新商務英語聽說教程

新商務英語聽說教程

《新商務英語聽說教程》是2015年清華大學出版社出版的圖書,作者是彭麗、謝職安。

基本介紹

  • 中文名:新商務英語聽說教程
  • 作者:彭麗、謝職安 
  • 出版社:清華大學出版社
  • ISBN:9787302395621
內容簡介,圖書目錄,

內容簡介

 “新商務英語教程”系列教材採用話題、語言技能和任務緊密結合的編寫原則,以話題為核心,語言技能為主線,結合職業資格證書考試的題型精心設計了任務型活動,英語語言和商務交際雙項基本功的練習貫穿每個教學單元。《新商務英語聽說教程/國家“十二五”職業規劃教材》為《新商務英語聽說教程4》,由彭麗主編,分為8個單元,每單元由Learning Objectives,Lead-in,Listening Focus,Work Step by Step和After-class Activities 5個模組構成,組織和安排不同層次和多種形式的聽、說活動,對英語的聽和說的基本技能進行訓練。
  《新商務英語聽說教程/國家“十二五”職業規劃教材》可供高職高專院校商務英語專業和套用英語專業外貿和涉外文秘方向的二年級學生使用。

圖書目錄

Unit 1 Corporate Culture
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Listening for Signpost Words
Section C Work Step by Step
Task 1 Getting Started—Internet Giant
Task 2 Going Further—Baidu’s Unique Culture
Task 3 Playing Your Role—Changes in Yahoo!
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Movie Episode:American Dreams in China
Unit 2 Trademarks and Brands
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Distinguishing Facts from Opinions (I)
Section C Work Step by Step
Task 1 Getting Started—Registering a Trademark
Task 2 Going Further—The Brand Value
Task 3 Playing Your Role—The Brand Story
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Green Flower Porcelain
Unit 3 Mechanism of the Board
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Identifying Main Ideas
Section C Work Step by Step
Task 1 Getting Started—The Company Status
Task 2 Going Further—The History and System of the Board
Task 3 Playing Your Role—Duties of the Board of Directors
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Movie Episode:The Social Network
Unit 4 The Stock Market
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Note Taking
Section C Work Step by Step
Task 1 Getting Started—Trading Principles
Task 2 Going Further—Making Your Portfolio
Task 3 Playing Your Role—A Decisive Hero
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Over You
Unit 5 Overseas Market
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Summarizing
Section C Work Step by Step
Task 1 Getting Started—Negotiating a Business
Task 2 Going Further—Problems in Overseas Market
Task 3 Playing Your Role—Sales Strategy
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Invisible Wings
Unit 6 Company Vision
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Distinguishing Facts from Opinions (II)
Section C Work Step by Step
Task 1 Getting Started—Knowing Some Company Visions
Task 2 Going Further—The Vision Story
Task 3 Playing Your Role—Writing a Vision Statement
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Movie Episode:A Brief History of Apple Inc.
Unit 7 Business Geeks
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Location and Address
Section C Work Step by Step
Task 1 Getting Started—Big Potatoes
Task 2 Going Further—More Business Heroes
Task 3 Playing Your Role—The Heroes’ Story
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Try With Me
Unit 8 Global Top 500 Companies
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Drawing Inferences
Section C Work Step by Step
Task 1 Getting Started—Company Profile
Task 2 Going Further—Company Development
Task 3 Playing Your Role—Successful Career
Section D After-class Activities
Be an Active Listener
Presentation134
Enjoy Your English Sing a Song:Make You Feel My Love
Glossary

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