《商務英語綜合教程》是浙江大學出版社出版圖書。
基本介紹
- 中文名：商務英語綜合教程
- 作者：孫春曉
- 出版社：浙江大學出版社
- 出版時間：2020年9月1日
- 開本：16 開
- 裝幀：平裝
- ISBN：9787308203135
內容簡介,目錄,
內容簡介
本教材內容豐富、語言通俗，理論性和實用性強，適合於市場行銷、企業管理或工商管理等專業。
本教材是2018年浙江工業大學重點建設教材，其編寫是基於商務英語課程群體性和個體性的特點，有針對性地進行課程教授對象需求分析，將商務知識、商務技能和語言綜合能力融為一體，體現教學內容的綜合性和教學形式的多樣性。
本教材包含了跨學科的綜合性和系統性內容，其中專業知識內容主要包括國際商務概述、國際貿易理論與實務、企業管理、市場行銷、經濟學理論、國際投資等方面的系統知識；商務語言內容主要包括商務英語語言的基本要求、專業資料的閱讀、商務往來書信的寫作、商務交易磋商的口語。
目錄
Unit 1 Language of Business English
I. Introduction
II. The Roles of Business English
III. Lexical Styles of Business Vocabulary
IV. Syntactic Styles of Business Sentences
V. Social Formulas of International Business Correspondences
Explanatory Notes on Economic Terms
Test Yourself
Unit 2 International Price Terms
I. Introduction
II. Price Terms
III. Rules for Any Transport Mode
IV. Rules for Sea and Inland Waterway Transport
V. Pricing
VI. Money of Account
VII. Commission and Discount
VIII. Other Non-price Commercial Economic Terms
Explanatory Notes on Economic Terms
Test Yourself
Unit 3 International Payments and Settlements
I. Introduction
II. Bill of Exchange
III. Promissory Note and Cheque
IV. Remittance
V. Terms and Methods of Payment in International Trade--Collection
VI. Terms and Methods of Payment in International Trade--Letter of
Credit （L/C）
VII. Documents
Explanatory Notes on Economic Terms
Test Yourself
Unit 4 International Trade Practice
I. Introduction
II. Business Preparatory Work
III. Business Negotiation
IV. Signing of a Contract
V. Performance of an Export Contract
VI. Performance of an Import Contract
Explanatory Notes on Economic Terms
Test Yourself
Unit 5 Establishing Business Relations
I. Introduction
II. Channels and Methods for Establishing Business Relations
III. Contents of Mails for Establishing Business Relations
IV. Main Channels and Methods for Credit Inquiries or Investigations
V. Sample Letters
Explanatory Notes on Economic Terms
Test Yourself
Unit 6 Inquiries and Offers
I. What Is an Inquiry
II. Contents in an Inquiry
III. What Is an Offer
IV. Contents in an Offer
Explanatory Notes on Economic Terms
Test Yourself
Unit 7 Counter-Offer and Acceptance
I. What Is a Counter-Offer
II. Contents of a Counter-Offer
III. What Is an Acceptance
IV. Contents of an Acceptance
V. Sample Business Correspondences of Negotiation
Explanatory Notes on Economic Terms
Test Yourself
Unit 8 Business Management
I. What Is Business Management
II. Features of Business Management
III. Objectives of Business Management
IV. Functions of Business Management
Explanatory Notes on Economic Terms
Test Yourself
Unit 9 Business Organizations
I. Introduction
II. Sole Proprietorship
III. General Partnership
IV. Limited Partnership
V. Corporations
Explanatory Notes on Economic Terms
Test Yourself
Unit lO Ways of Business
I. Introduction
II. Wholesaling
III. Retailing
IV. Franchising
V. Agency
Explanatory Notes on Economic Terms
Test Yourself
Unit 11 What Is Marketing
I. What Is Marketing
II. Marketing Concept
III. Marketing and Utility
IV. Target Market
V. Industrial Market
VI. Government and Institutional Markets
VII. Consumer Market
VIII Classes of Consumer Goods
Explanatory Notes on Economic Terms
Test Yourself
Unit 12 Marketing Mix
I. Marketing Mix
II. Product Planning
III. Pricing
IV. Physical Distribution
V. Product Promotion
VI. The Marketing Mix of Apple Inc.
Explanatory Notes on Economic Terms
Test Yourself
Unit 13 What Is Economics
I. Economics
II. Macroeconomics
III. Monetary Policy and Fiscal Policy
IV. Microeconomics
V. Demand Curve
VI. Supply Curve
VII. Equilibrium Price
Explanatory Notes on Economic Terms
Test Yourself
Unit 14 Types of Competition
I. Pure Competition
II. Monopolistic Competition
III. Oligopoly
IV. Monopoly
V. Monopoly vs. Oligopoly
Explanatory Notes on Economic Terms
Test Yourself
