高等學校商務英語規劃教材·新編商務英語綜合教程

高等學校商務英語規劃教材·新編商務英語綜合教程

《高等學校商務英語規劃教材·新編商務英語綜合教程》是2009年北京交通大學出版社出版的一本圖書。本教程選材新穎,內容豐富,專業面廣,實用性強,可供高等院校經貿和商務英語專業的學生、具有相應英語水平的商務工作者及商務英語愛好者學習使用。

基本介紹

  • 書名:高等學校商務英語規劃教材·新編商務英語綜合教程
  • ISBN:7811230763, 9787811230765
  • 頁數:346
  • 出版社:清華大學出版社,北京交通大學出版社
  • 出版時間:2009年11月1日
  • 裝幀:平裝
  • 開本:16
  • 叢書名:高等學校商務英語系列教材
內容簡介,目錄,

內容簡介

《新編商務英語綜合教程》是“高等學校商務英語系列教材”之一。《新編商務英語綜合教程·學生用書(第1冊)》為第1冊,共10個單元,每單元由Readng Ⅰ、ReadnS Ⅱ和Extension三大部分組成,並配有相應的教師用書。

目錄

Unit 1 Business Etiquette
Reading Ⅰ Everyday Etiquette for Office Life
Reading Ⅱ Handshakes
Extension
Unit 2 Shopping
Reading Ⅰ Going Grocery Shopping: Let Your Fingers Do the Walking
Reading Ⅱ You'd Better Shop Around
Extension
Unit 3 Companies
Reading Ⅰ When Companies Are Places to Work
Reading Ⅱ Second Chances
Extension
Unit 4 Products
Reading Ⅰ A Standard of Excellence
Reading Ⅱ Speeding New Products to Market
Extension
Unit 5 Promotion
Reading Ⅰ The Buying and Selling of Dreams
Reading Ⅱ Criticisms and Defenses of Promotion
Extension
Unit 6 Job Interviews
Reading Ⅰ Making the Best of a Good Job
Reading Ⅱ New Rules for Landing a Job: Interview Skills That Give You the Edge
Extension
Unit 7 Cultural Diversity
Reading Ⅰ Outstanding Cultural Diversity Programs
Reading Ⅱ Developing an Intercultural Training Program
Extension
Unit 8 Managers
Reading Ⅰ Managers for the Twenty-first Century
Reading Ⅱ Managerial Caricatures
Extension
Unit 9 Going Global
Reading Ⅰ Birth of a Buzzword
Reading Ⅱ Global Marketing into the Twenty-first Century
Extension
Unit 10 Retailing
Reading Ⅰ A Retailing Legend Is Born
Reading Ⅱ Shopping Euphoria at the Somerset Collection
Extension
Appendix A Glossary
Appendix B Idioms & Expressions

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