內容簡介
《新編商務英語綜合教程》是“高等學校商務英語系列教材”之一。《新編商務英語綜合教程·學生用書(第1冊)》為第1冊,共10個單元,每單元由Readng Ⅰ、ReadnS Ⅱ和Extension三大部分組成,並配有相應的教師用書。
目錄
Unit 1 Business Etiquette
Reading Ⅰ Everyday Etiquette for Office Life
Reading Ⅱ Handshakes
Extension
Unit 2 Shopping
Reading Ⅰ Going Grocery Shopping: Let Your Fingers Do the Walking
Reading Ⅱ You'd Better Shop Around
Extension
Unit 3 Companies
Reading Ⅰ When Companies Are Places to Work
Reading Ⅱ Second Chances
Extension
Unit 4 Products
Reading Ⅰ A Standard of Excellence
Reading Ⅱ Speeding New Products to Market
Extension
Unit 5 Promotion
Reading Ⅰ The Buying and Selling of Dreams
Reading Ⅱ Criticisms and Defenses of Promotion
Extension
Unit 6 Job Interviews
Reading Ⅰ Making the Best of a Good Job
Reading Ⅱ New Rules for Landing a Job: Interview Skills That Give You the Edge
Extension
Unit 7 Cultural Diversity
Reading Ⅰ Outstanding Cultural Diversity Programs
Reading Ⅱ Developing an Intercultural Training Program
Extension
Unit 8 Managers
Reading Ⅰ Managers for the Twenty-first Century
Reading Ⅱ Managerial Caricatures
Extension
Unit 9 Going Global
Reading Ⅰ Birth of a Buzzword
Reading Ⅱ Global Marketing into the Twenty-first Century
Extension
Unit 10 Retailing
Reading Ⅰ A Retailing Legend Is Born
Reading Ⅱ Shopping Euphoria at the Somerset Collection
Extension
Appendix A Glossary
Appendix B Idioms & Expressions