《實用商務英語綜合教程(第2版)(第一冊)》是2020年10月1日人民郵電出版社出版的圖書,作者是李玉萍、劉知國。
基本介紹
- 中文名:實用商務英語綜合教程(第2版)(第一冊)
- 作者:李玉萍、劉知國
- 出版社:人民郵電出版社
- ISBN:9787115527257
內容簡介,圖書目錄,
內容簡介
第一冊主要內容為“商務交際和商務禮儀”,第二冊為“國際貿易和市場行銷”,其中第一冊內容包括接待客戶、商務電話、商務會議、社交禮儀、工作職業、信息呈現、產品概述、公司介紹、商務環境和團隊建設。第二冊的內容包括進出口貿易、市場調查、交易會、公共關係、電子商務、商務廣告、商務合作、商務溝通、商務談判、跨境電商
圖書目錄
Unit 1 Meeting and Entertaining Clients 1
Listening and Speaking 2
Reading 5
Fast Reading 9
Case Study 13
Grammar and Usage 14
Practical Writing 18
Unit 2 Telephoning 20
Listening and Speaking 21
Reading 25
Fast Reading 29
Case Study 33
Grammar and Usage 34
Practical Writing 36
Unit 3 Meetings 39
Listening and Speaking 40
Reading 43
Fast Reading 48
Case Study 52
Grammar and Usage 52
Practical Writing 55
Unit 4 Social Manners 57
Listening and Speaking 58
Reading 61
Fast Reading 65
Case Study 69
Grammar and Usage 70
Practical Writing 74
Unit 5 Jobs and Careers 76
Listening and Speaking 76
Reading 80
Fast Reading 84
Case Study 88
Grammar and Usage 89
Practical Writing 92
Unit 6 Presenting Information 95
Listening and Speaking 95
Reading 98
Fast Reading 103
Case Study 107
Grammar and Usage 108
Practical Writing 110
Unit 7 Products 113
Listening and Speaking 114
Reading 117
Case Study 126
Grammar and Usage 127
Practical Writing 129
Unit 8 Company 132
Listening and Speaking 133
Reading 136
Case Study 143
Grammar and Usage 143
Practical Writing 145
Unit 9 Business Environment 148
Listening and Speaking 149
Reading 153
Case Study 161
Grammar and Usage 162
Practical Writing 165
Unit 10 Team Building 169
Listening and Speaking 170
Reading 174
Case Study 183
Grammar and Usage 184
Practical Writing 186
Appendix I Vocabulary 191