The Art of the App Store

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A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, t...(展開全部) A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share… to name a few. Coverage includes: Setting Your Goals, Costs, and Expectations Researching the App Store Market Knowing Your Customer Plotting the Stages of Development Guidelines and Expectations for Developing Your App Creating Free and Freemium Apps Creating Paid and Premium Apps Adopting Apple's Approach Riding the Social Networking Wave Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide! Tyson McCann是一位遊戲設計師、製作人、用戶體驗工程師以及社交媒體顧問，曾供職於多家大型遊戲公司，其中包括Sega、3DO、Tetris公司、Fisher-Price和Funcom。他的套用開發經驗非常豐富，涵蓋教學軟體、休閒和社交遊戲，以及傳統的家用電子遊戲機和電腦遊戲，涉足從移動設備到當代家用機與PC平台的所有終端。在2010年，Tyson所在的團隊發布了一款位居暢銷榜前列並獲獎連連的多人動作iPhone遊戲。此外，他還參與了一些著名iPhone套用的設計和製作。

The Art of the App Store

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