《Marketing》是Financial Times/ Prentice Hall出版的圖書，作者是Gary Armstrong，Philip Kotler，Michael Harker，Ross Brennan
基本介紹
- ISBN：9780273762607
- 作者：Gary Armstrong、Philip Kotler、Michael Harker、Ross Brennan
- 出版社：Financial Times/ Prentice Hall
- 出版時間：2012年7月26日
- 頁數：640
- 定價：GBP 42.99
- 裝幀：Paperback
內容簡介
Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prom...(展開全部) Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves. PUTTING YOU IN CONTROL OF YOUR OWN JOURNEY THROUGH MARKETING: · You will be guided through the core ideas, processes and issues that underpin marketing today and translate them into a working understanding of marketing practice. · You will be presented with a wide variety of current examples and case studies from all over Europe that demonstrate commercial marketing as it is happening today. · You will be provided with the most up-to-date coverage of current issues in Marketing, such as sustainability, marketing in turbulent times and changes in marketing metrics. · Your learning experience will flow seamlessly between the book and the online environment, which includes the authors’ own blog at http://eye-tea-em.blogspot.com/and twitter feed at @IntrotoMKT. The Companion Website includes multiple-choice quizzes, video clips and case studies and sample exam questions and Lecturers are supported with an updated MyTest testbank and PowerPoint slides at www.pearsoned.co.uk/armstong. Gary Armstrong is Crist W. Blackwell Distinguishe
