《Marketing》是Prentice Hall出版的圖書，作者是Gary Armstrong，Philip Kotler
基本介紹
- ISBN：9780136102434
- 作者：Gary Armstrong、Philip Kotler
- 出版社：Prentice Hall
- 出版時間：2010年1月21日
- 頁數：648
- 定價：USD 180.00
- 裝幀：Paperback
內容簡介
This best-selling, brief text introduces marketing through the lens of creating value for customers. Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing stra...(展開全部) This best-selling, brief text introduces marketing through the lens of creating value for customers. Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
