高職高專商務英語類專業規劃教材·商務英語

《高職高專商務英語類專業規劃教材·商務英語》是2009年8月1日武漢理工大學出版社出版的圖書

基本介紹

• 書名：高職高專商務英語類專業規劃教材·商務英語
• ISBN：9787562929574, 7562929572
• 出版社：武漢理工大學出版社; 第1版 (2009年8月1日)
• 開本：16

圖書信息

出版社: 武漢理工大學出版社; 第1版 (2009年8月1日)

平裝: 196頁

正文語種: 英語

開本: 16

ISBN: 9787562929574, 7562929572

條形碼: 9787562929574

尺寸: 25.8 x 18.2 x 1 cm

重量: 381 g

內容簡介

《高職高專商務英語類專業規劃教材?商務英語》圍繞一整套商務活動展開，以真實的商務情景為線索，涵蓋迎接外商、宴請、安排行程、電話聯繫、召開會議等日常商務活動，包括建立業務關係、詢盤、發盤、價格磋商、成交、支付、裝運、理賠等主要業務環節，同時討論了崗位與職業、商展等與現代商務活動緊密相關的話題，強化學生的聽、說、讀、寫、譯等基本技能。《高職高專商務英語類專業規劃教材?商務英語》共14個單元，每個單元圍繞主題，採取任務型訓練，通過5個教學模組——聽說訓練、實用閱讀、案例分析、拓展閱讀、文化沙龍來提高教學的靈活性和趣味性，強化學生英語基本功的培養。

目錄

Unit 1 Meeting a Trade Delegation

Part I Listen and Talk

Part II Reading

Effective Strategies for International Negotiators (I)

Part HI Case Study

Status Inquiries

Part 1V Additional Reading

Effective Strategies for International Negotiators (II)

Part V Culture Salon

Rules of Interaction

Unit 2 Business Dinner

Part I Listen and Talk

Part II Reading

Chinese Cuisine

Part Ill Case Study

Invitation Cards & Letters

Part IV Additional Reading

Eating in the USA

Part V Culture Salon

Table Manners

Unit 3 Factory Tours and Sightseeing

Part I Listen and Talk

Part II Reading

Travel Broadens Executive Minds

Part III Case Study

Short Company Profiles

Part IV Additional Reading

Welcome to Beijing

Part V Culture Salon

Travel Agency

Unit 4 Establishing Business Relations

Part I Listen and Talk

Part II Reading

How to Establish Business Relations

Part III Case Study

Letters of Establishing Business Relations

Part IV Additional Reading

EU-China Relations

Part V Culture Salon

How to Establish and Keep Business Relationships with the Arabs

Unit 5 Enquiries and Offers

Part I Listen and Talk

Part II Reading

Cross-cultural Negotiating

Part HI Case Study

Letters of Enquiries and Offers

Part 1V Additional Reading

Asking Questions

Part V Culture Salon

Conceding and Bargaining

Unit 6 Counter Offer

Part I Listen and Talk

Part II Reading

On Price

Part Ill Case Study

Letters of Counter-offer

Part IV Additional Reading

Business Customs o{ the United States

Part V Culture Salon

Counter Offer

Unit 7 Terms of Payment

Part I Listen and Talk

Part II Reading

Terms of Payment

Part HI Case Study

Letters of Credit

Part IV Additional Reading

Bill of Exchange or Draft

Part V Culture Salon

Business on the Internet

Unit 8 Business Contracts

Part I Listen and Talk

Part II Reading

The Business Contract

Part III Case Study

Writing a Business Contract

Part IV Additional Reading

The Export Sales Contract

Part V Culture Salon

How to Express Your Thanks

Unit 9 Delivery of Goods

Part I Listen and Talk

Part II Reading

Shipment

Part HI Case Study

Shipping Advice

Part IV Additional Reading

Bill of Lading

Part V Culture Salon

History-Containerization

Unit 10 Complaints and Claims

Part I Listen and Talk

Part II Reading

Complaints and Claims (I)

Part III Case Study

Letters of Making Complaints and Settlement of Claims

Part IV Additional Reading

Complaints and Claims (II)

Part V Culture Salon

What do Business Ethics Bring to

Unit 11 Commodities Fair

Part I Listen and Talk

Part II Reading

China Yangling Agricultural Hi-tech Fair

Part III Case Study

Meeting Address

Part IV Additional Reading

Exhibition and Its Classification

Part V Culture Salon

Background of China Import and Export Commodities Fair

Unit 12 Meeting

Part I Listen and Talk

Part II Reading

Conducting Effective Meetings

Part I]I Case Study

Minutes

Part IV Additional Reading

The United Nations Conference on Trade and Development

Part V Culture Salon

What Should a Secretary Do for People at the Meeting?

Unit 13 Telephone Calls

Part I Listen and Talk

Part II Reading

Ten Things Never in Your Business Calls

Part HI Case Study

A Telephone Message

Part IV Additional Reading

Effective Telephone Call

Part V Culture Salon

Preparing for a Telephone Call

Unit 14 Jobs and Careers

Part I Listen and Talk

Part II Reading

When Losing a Job Means Losing Your Identity

Part II1 Case Study

Job Application

Part IV Additional Reading

Career Planning

Part V Culture Salon

Presenting Yourself Successfully

References