跨境電子商務專業英語

《跨境電子商務專業英語》是2023年清華大學出版社出版的圖書，作者是賈如春、向曉嵐、肖璟、宋璐、王敏珊、黨利、康健銘、王子寧。

基本介紹

• 中文名：跨境電子商務專業英語
• 作者：賈如春、向曉嵐、肖璟、宋璐、王敏珊、黨利、康健銘、王子寧
• 出版時間：2023年3月1日
• 出版社：清華大學出版社
• ISBN：9787302628453
• 定價：54.80 元

內容簡介

本書詳細介紹跨境電子商務運營的操作流程，內容緊密圍繞跨境電子商務平台的操作運營，系統講解各大跨境電子商務平台的特點，以及使用英語在跨境電子商務平台進行賬戶註冊、後台設定、選品、引流、採購和發貨、訂單處理、客戶服務、規避常見風險等知識，並通過案例詳細解讀運營過程中的各種實操流程。 本書旨在幫助讀者快速理解常用的跨境電子商務平台的英語術語和背景知識，並熟練掌握跨境電子商務平台的運營技巧，針對性強，方法實用，具有易學、易懂、易落地執行的特點，是跨境電子商務賣家不可或缺的英語操作用書。 本書可作為高等學校國際貿易、商務英語、電子商務等相關專業的教材，也可作為傳統外貿企業職員、個人創業者以及從事跨境電子商務運營人士的參考讀物。

圖書目錄

Unit 1Overview of Crossborder Ecommerce1

Part AThe Concept and Significance of Crossborder Ecommerce2

Part BThe Classifications of Crossborder Ecommerce6

Part CThe Main Models of Export and Import Crossborder Ecommerce8

Part DThe Status Quo and Development Trend of Crossborder

Ecommerce13

Unit 2Main Crossborder Ecommerce Platforms19

Part AAmazon and eBay20

Part BAlibaba and AliExpress24

Part CWish29

Part DShopee, Lazada and Other Regional Crossborder Ecommerce

Platforms32

Unit 3Opening a Crossborder Ecommerce Store41

Part APreparing for Opening a Crossborder Ecommerce Store42

Part BRegistering for a Crossborder Ecommerce Store44

Part CLaunching Products on a Crossborder Ecommerce Platform54

Unit 4Marketing on Crossborder Ecommerce Platforms64

Part AConcepts Related to Ecommerce65

Part BStore Description and Product Listing Design67

Part CPromotion Activities74

Supplementary Reading77

Unit 5Market Research of Crossborder Ecommerce81

Part ABasic Principle and Logic for Product Selection in Crossborder

Ecommerce82

Part BPractical Methods of Market Research for Crossborder

Ecommerce85

Part CData Analysis for Crossborder Ecommerce91

Supplementary Reading95

〖1〗跨境電子商務專業英語目錄〖2〗

Unit 6Crossborder Ecommerce Customer Service(Ⅰ)100

Part AAn Introduction to Customer Services and Factors

Affecting Customer Experience101

Part BRules and Features of Crossborder Ecommerce Customer

Service105

Supplementary Reading110

Unit 7Crossborder Ecommerce Customer Service(Ⅱ)116

Part ABasic Online Communication Skills of Customer Services117

Part BPractices of Customer Service for B2B119

Part CTips and Templates for Customer Service in Some B2C Scenarios126

Unit 8Policies and Terms on Crossborder Ecommerce Platform132

Text AVarious Policies and Common Pitfalls133

Text BIntellectual Property138

Text CAppeal and Plan of Action142

Supplementary Reading144

Unit 9Crossborder Ecommerce Online Payment150

Text AAn introduction to Dominant Online Payment Platforms

Worldwide151

Text BOnline Payment Platforms in China155

Supplementary Reading157

Unit 10Crossborder Ecommerce Logistics164

Text AAn introduction to Logistics Services165

Text BFunctions of Overseas Warehouses and the Way to Establish

them169

Supplementary Reading172

Unit 11Crossborder Customs Tax (VAT) and Changes in New

Ecommerce Regulations179

Text AAn introduction to Customs and VAT180

Text BChanges in New Ecommerce Regulations183

Supplementary Reading186

Unit 12ERP and Supply Chain of Crossborder Ecommerce192

Part AERP193

Part BSupply Chain198

參考文獻207