《跨境電商實務》是清華大學出版社於2022年出版的圖書，作者是郭鵬飛、陸建偉、陳國鋒、樓思元、祝雨辰、陶晨晨
基本介紹
- 中文名：跨境電商實務
- 作者：郭鵬飛、陸建偉、陳國鋒、樓思元、祝雨辰、陶晨晨
- 出版社：清華大學出版社
- 出版時間：2022年9月1日
- 定價：55 元
- ISBN：9787302617167
內容簡介,作者簡介,圖書目錄,
內容簡介
跨境電商成為傳統外貿行業轉型的新業態，特別是長三角地區，跨境電商走在全國之首。各個高校也正在申報跨境電商專業，《跨境電商實務》已成為跨境電商、國際貿易、電子商務等專業核心課程。該教材獲批浙江省“十三五規劃”新形態教材教材符合教學對象的培養目標與課程教學要求，取材適宜，深淺適度，篇幅適當，能充分激發學生的學習興趣；體例規範科學。正文、習題、參考文獻齊全，案例與拓展閱讀能以嵌入式二維碼體現。文字規範，語言流暢，圖文配合得當。內容涉及跨境電商選品、主流平台操作、跨境行銷與推廣、跨境物流、結算等基礎理論與實務。
作者簡介
郭鵬飛，男，漢族， 副教授，產業經濟學博士，美國加州州立理工大學訪問學者，碩士生導師。研究方向為區域經濟與產業協同。湖州學院經濟管理學院副院長；山東省教育廳創新創業教育導師庫專家；青島市工業和信息化領域專家庫成員；廈門市人才咨政專家。發表CSSCI、EI收錄論文多篇，多次主持省部級課題及市廳級課題。
圖書目錄
第一章 走進跨境電子商務 ································································1
第一節 跨境電商課程簡介 ··································································4
第二節 認識跨境電子商務 ··································································7
第三節 我國跨境電商的發展歷程 ························································11
第四節 跨境電子商務與傳統外貿 ························································15
第二章 跨境電商平台介紹與店鋪註冊 ················································19
第一節 跨境電商平台的選擇 ······························································22
第二節 主要跨境電商平台介紹 ···························································27
第三章 跨境電商物流 ·····································································54
第一節 郵政物流介紹 ·······································································57
第二節 商業快遞介紹 ·······································································58
第三節 專線物流介紹 ·······································································61
第四節 海外倉儲類物流 ····································································67
第五節 FBA物流 ············································································68
第六節 速賣通海外倉 ·······································································70
第七節 長三角地區跨境物流 ······························································70
第四章 跨境電商市場調研 ·······························································72
第一節 跨境電商市場調研概述 ···························································74
第二節 跨境電商的大數據分析 ···························································77
第三節 主要跨境電商平台的大數據分析 ···············································83
目 錄
V
第三節 詢盤溝通技巧 ·····································································225
第四節 做好信用評價 ·····································································232
第五節 售後服務之糾紛處理 ···························································236
第十一章 與跨境相關的外貿知識 ····················································243
第一節 出口貨運辦理流程 ·······························································245
第二節 進出口報關與報檢 ·······························································249
第三節 出口退（免）稅流程 ····························································253
第四節 長三角地區外貿優惠政策 ······················································258
