《現代企業戰略管理：思想、方法與實務（第2版）》是2022年清華大學出版社出版的圖書，作者是賈旭東。
基本介紹
- 書名：現代企業戰略管理：思想、方法與實務（第2版）
- 作者：賈旭東
- 出版社：清華大學出版社
- 出版時間：2022年11月1日
- 定價：59.80 元
- ISBN：9787302620563
內容簡介,圖書目錄,
內容簡介
本書分為思想、方法和實務三篇，系統、全面地介紹了現代企業戰略管理的理論、方法及實施。思想篇展示了戰略管理學科概貌，回顧和展望了戰略管理髮展史及理論前沿，以幫助讀者培養戰略思想。方法篇整合了主流的戰略方法，為戰略制定與決策給出了一個系統全面、可操作性強的方法體系。實務篇深入討論了戰略實施與控制問題，為戰略落地提供了全面指導。 本書提供了大量的案例和習題，以便讀者理解和鞏固所學知識。全書兼顧思想性與實用性，能夠幫助讀者理論聯繫實際，學以致用。 本書可作為高等院校相關專業本科生、研究生及EMBA/MBA的教材和參考用書，亦可供相關領域的管理人員參考。
圖書目錄
第一篇思想篇 第一章企業戰略管理概論 ··············································································2
本章概要 ························································································································ 2
導入案例 ························································································································ 2
第一節企業戰略概述 ································································································ 2
第二節企業戰略管理概述 ························································································ 9
第三節企業戰略管理過程、特點與學習方法 ······················································ 15
本章思考題 ·················································································································· 20
第二章企業戰略管理理論發展史 ··································································21
本章概要 ······················································································································ 21
導入案例 ······················································································································ 21
第一節早期戰略思想階段 ······················································································ 21
第二節古典戰略理論階段 ······················································································ 22
第三節競爭戰略理論階段 ······················································································ 27
第四節企業戰略管理理論前沿與展望 ·································································· 30
本章思考題 ·················································································································· 36
第三章戰略管理者與戰略思維 ·····································································37
本章概要 ······················································································································ 37
導入案例 ······················································································································ 37
第一節公司治理與戰略管理 ·················································································· 37
第二節企業戰略管理者 ·························································································· 41
第三節企業家戰略思維 ·························································································· 48
本章思考題 ·················································································································· 54
第二篇方法篇 第四章巨觀環境分析 ····················································································56
本章概要 ······················································································································ 56
導入案例 ······················································································································ 56
第一節政治環境分析 ······························································································ 56
第二節經濟環境分析 ······························································································ 62
第三節社會文化環境分析 ······················································································ 71
第四節科技環境分析 ······························································································ 75
本章思考題 ·················································································································· 78
第五章行業與市場環境分析 ·········································································79
本章概要 ······················································································································ 79
導入案例 ······················································································································ 79
第一節行業分析 ······································································································ 79
第二節市場分析 ······································································································ 91
第三節競爭者分析 ·································································································· 98
本章思考題 ················································································································ 104
第六章企業內部環境分析 ··········································································105
本章概要 ···················································································································· 105
導入案例 ···················································································································· 105
第一節企業資源分析 ···························································································· 105
第二節企業能力分析 ···························································································· 109
第三節企業經營現狀分析 ···················································································· 117
第四節企業文化分析 ···························································································· 123
本章思考題 ················································································································ 128
第七章戰略制定與決策 ··············································································129
本章概要 ···················································································································· 129
導入案例 ···················································································································· 129
第一節 企業戰略系統的構成 ················································································ 129
第二節企業戰略制定 ···························································································· 143
第三節企業戰略決策 ···························································································· 162
本章思考題 ················································································································ 168
第三篇實務篇 第八章戰略實施 ·························································································170
本章概要 ···················································································································· 170
導入案例 ···················································································································· 170
第一節戰略實施與戰略計畫 ················································································ 170
第二節組織結構與戰略實施 ················································································ 176
第三節戰略實施中的領導與文化 ········································································ 179
本章思考題 ················································································································ 188
第九章總體戰略的實施 ··············································································189
本章概要 ···················································································································· 189
導入案例 ···················································································································· 189
第一節增長型戰略 ································································································ 189
第二節維持型戰略 ································································································ 208
第三節緊縮型戰略 ································································································ 212
本章思考題 ················································································································ 216
第十章業務戰略的實施 ··············································································217
本章概要 ···················································································································· 217
導入案例 ···················································································································· 217
第一節成本領先戰略 ···························································································· 217
第二節差異化戰略 ································································································ 226
第三節集中化戰略···························································································· 234
第四節業務戰略的選擇···················································································· 236
本章思考題············································································································ 239
第十一章職能戰略的實施 ··········································································240
本章概要················································································································ 240
導入案例················································································································ 240
第一節生產運營型職能戰略············································································ 240
第二節資源保障型職能戰略············································································ 254
第三節戰略支持型職能戰略············································································ 263
本章思考題············································································································ 277
第十二章戰略控制 ·····················································································278
本章概要················································································································ 278
導入案例················································································································ 278
第一節戰略控制概述························································································ 278
第二節戰略控制過程、設計與評價································································ 284
第三節戰略控制方法························································································ 293
本章思考題············································································································ 306
拓展案例 ·······································································································307
參考文獻 ·······································································································308
