基本介紹
- 中文名：淘寶開店從新手到皇冠：開店+裝修+推廣+運營一本通
- 作者：六點木木
- 出版社：電子工業出版社
- 出版時間：2015年7月
- 頁數：280 頁
- 定價：49.8 元
- 開本：16 開
- 裝幀：平裝
- ISBN： 9787121264009
內容簡介,內容提要,圖書目錄,
內容簡介
這是一本教你從零基礎到精通的淘寶開店全實戰案例操作+圖文詳解的圖書。《淘寶開店從新手到皇冠：開店+裝修+推廣+運營一本通》分為四篇：第一篇介紹淘寶開店必備內功修煉實戰，現在開淘寶店拼的就是細節，本篇為你的店鋪打下堅實基礎；第二篇介紹淘寶店鋪裝修實戰，完全拋開空洞理論，直接圖文操作詳解，手把手教會你如何裝修出高大上的淘寶店鋪；第三篇介紹淘寶店鋪推廣運營實戰，當下開淘寶店當掌柜，服務能力、運營能力、發貨能力一個都不能少，這一篇將教會你如何打造一個賺錢的網店；第四篇介紹網店售後維護實戰，作為掌柜的你，更應該學會並熟記各種售後維護手段，打造一個良性健康發展店鋪。
《淘寶開店從新手到皇冠：開店+裝修+推廣+運營一本通》從頭到尾看完後，你會發現，在不經意間你的淘寶開店實戰能力瞬間飆升。恭喜你已經具備獨立開店並讓店鋪盈利的能力！《淘寶開店從新手到皇冠：開店+裝修+推廣+運營一本通》配套書中所涉及的開店細節和素材檔案。邊看書邊練習，即學即用！
內容提要
這是一本教你從零基礎到精通的淘寶開店全實戰案例操作+圖文詳解的圖書。《淘寶開店從新手到皇冠：開店+裝修+推廣+運營一本通》分為四篇：第一篇介紹淘寶開店必備內功修煉實戰，本篇為你的店鋪打下堅實基礎；第二篇介紹淘寶店鋪裝修實戰，完全拋開空洞理論，直接圖文操作詳解，手把手教會你如何裝修出高大上的淘寶店鋪；第三篇介紹淘寶店鋪推廣運營實戰，當下開淘寶店當掌柜，服務能力、運營能力、發貨能力一個都不能少，這一篇將教會你如何打造一個賺錢的網店；第四篇介紹網店售後維護實戰，作為掌柜的你，更應該學會並熟記各種售後維護手段，打造一個良性健康發展店鋪。
《淘寶開店從新手到皇冠：開店+裝修+推廣+運營一本通》從頭到尾看完後，你會發現，在不經意間你的淘寶開店實戰能力瞬間飆升。恭喜你已經具備獨立開店並讓店鋪盈利的能力！《淘寶開店從新手到皇冠：開店+裝修+推廣+運營一本通》配套書中所涉及的開店細節和素材檔案。邊看書邊練習，即學即用！
圖書目錄
第一篇 淘寶開店必備內功修煉實戰
第1 章 註冊淘寶店鋪與如何解決貨源····································2
1.1 註冊淘寶店鋪.............................................................................................................. 2
1.1.1 註冊淘寶會員.......................................................................................................... 2
1.1.2 實名認證................................................................................................................. 5
1.1.3 創建店鋪、發布寶貝................................................................................................ 8
1.2 淘寶開店賣什麼好，從哪裡進貨.............................................................................9
1.3 自己有實體店，如何開淘寶店...............................................................................15
第2 章 玩轉賣家中心（賣家店鋪管理後台）······························18
2.1 賣家中心-我是賣家.................................................................................................19
2.1.1 我是賣家-我購買的服務、我的快捷選單.................................................................20
2.1.2 我是賣家-交易管理................................................................................................21
2.1.3 我是賣家-物流管理................................................................................................25
2.1.4 我是賣家-寶貝管理................................................................................................34
2.1.5 我是賣家-店鋪管理................................................................................................46
2.1.6 我是賣家-行銷中心................................................................................................54
2.1.7 我是賣家-貨源中心、軟體服務、商戶中心..............................................................66
2.1.8 我是賣家-客戶服務................................................................................................68
2.2 賣家中心常用資源入口...........................................................................................73
2.2.1 賣家中心-賬號管理................................................................................................73
2.2.2 賣家中心-訊息中心................................................................................................74
2.2.3 賣家中心-賣家地圖................................................................................................74
2.2.4 賣家中心-採購批發................................................................................................75
2.2.5 賣家中心-賣往海外................................................................................................75
2.2.6 賣家中心-我的淘寶................................................................................................76
第3章 淘寶賣家工具千牛、淘寶助理使用技巧····························78
3.1 淘寶開店必備溝通工具：千牛的下載、安裝和使用...........................................78
3.1.1 淘寶開店必備溝通工具：千牛的下載和安裝............................................................78
3.1.2 巧用千牛之電腦版詳解1-工作檯模式.....................................................................80
3.1.3 巧用千牛之電腦版詳解2-旺旺模式.........................................................................81
3.1.4 巧用千牛之電腦版詳解3-客服工作檯.....................................................................82
3.1.5 巧用千牛之手機版使用方法....................................................................................85
3.2 淘寶賣家專屬工具：淘寶助理的下載、安裝和使用...........................................86
3.2.1 淘寶助理的下載與安裝..........................................................................................86
3.2.2 淘寶助理使用詳解之登錄界面簡介......................................................................86
3.2.3 淘寶助理使用詳解之寶貝管理.............................................................................88
3.2.4 淘寶助理使用詳解之交易管理.............................................................................92
3.2.5 淘寶助理使用詳解之圖片空間、套用中心.........................................................92
第4 章 最佳化商品、練好店鋪內功········································94
4.1 店內視頻添加方法................................................................................................... 94
4.2 寶貝標題最佳化技巧................................................................................................... 96
4.3 寶貝詳情描述之電腦（PC）端編輯最佳化技巧....................................................105
4.4 寶貝詳情描述之手機（無線）端發布編輯技巧.................................................106
4.5 寶貝上下架最佳化技巧.............................................................................................109
4.6 寶貝櫥窗推薦技巧................................................................................................. 111
4.7 發布商品後為什麼店鋪內不顯示......................................................................... 112
第5 章 快速提升解決問題能力的技巧································· 114
5.1 賣出第一單，如何快速發貨（熟悉發貨流程）.................................................114
5.2 淘寶會員既是買家也是賣家，必知規則............................................................. 116
5.3 開店過程中遇到問題，如何快速解決................................................................. 117
5.4 創建了店鋪，沒有發布商品，店鋪會不會被關.................................................118
5.5 熟悉淘寶規則避免違規處罰................................................................................. 119
5.6 各種騙術早知道，避免被騙.................................................................................120
5.7 如何批量下載寶貝描述圖、如何複製寶貝.........................................................121
5.8 如何下載帶放大鏡功能的主圖.............................................................................121
第二篇 淘寶店鋪裝修實戰
第6 章 認識淘寶旺鋪·················································124
6.1 旺鋪系統簡介及裝修後檯布局簡介.....................................................................124
6.2 裝修後台商品分類管理、寶貝管理.....................................................................126
第7 章 旺鋪裝修後台內置免費模組設定方法····························129
7.1 基礎模組、設計師模組、模組市場第三方模組設定方法..................................129
7.2 全店通用的店鋪頁頭、店鋪頁尾設定方法.........................................................132
第8 章 旺鋪裝修後台各分頁面裝修技巧································137
8.1 裝修後台之店鋪首頁裝修.....................................................................................137
8.2 裝修後台之寶貝詳情頁模板裝修.........................................................................140
8.3 裝修後台之寶貝分類頁模板裝修.........................................................................143
8.4 裝修後台之自定義頁面裝修.................................................................................146
8.5 裝修後台之搜尋頁、行銷、活動頁面設定.........................................................148
第9 章 淘寶新版圖片空間使用演示·····································151
9.1 圖片空間是做什麼的.............................................................................................151
9.2 圖片空間的幾種入口.............................................................................................151
9.3 圖片空間使用技巧.................................................................................................151
9.4 千牛雲盤（淘盤）怎么用.....................................................................................154
第10章 全局裝修：選風格定色系、設計購物路徑布局排版···············155
10.1 專業版從零裝修，內置免費模板使用...............................................................156
10.2 基礎版功能說明，從零裝修內置免費模板使用...............................................158
10.3 基礎版實現950PX與1920PX寬屏效果..............................................................159
第11章 手機（無線）店鋪裝修詳解····································162
11.1 手機店鋪裝修之三種常用入口...........................................................................162
11.2 手機店鋪裝修之具體步驟...................................................................................162
11.3 手機店鋪裝修之完成後查看方法.......................................................................166
第12章 裝修進階實戰，小技巧大用處·································167
12.1 專業版頁頭頁面的背景設定與寬屏店招背景的實現方法...............................167
12.2 快速製作精美店招終極方法...............................................................................169
12.3 首頁全螢幕促銷效果實現處理方案.......................................................................170
12.4 同步旺旺上下線代碼自定義客服模組設定.......................................................170
12.5 店標、寶貝分類圖片的設計製作方法...............................................................172
12.6 店鋪裝修素材圖獲取方法與頁面排版技巧.......................................................172
12.7 SNS效果：分享、喜歡、收藏等的實現...........................................................173
第13章 店鋪裝修大氣效果實戰案例····································174
13.1 固定背景實現方法...............................................................................................174
13.2 1920PX寬屏促銷效果實現方法...........................................................................174
第三篇 淘寶店鋪推廣運營實戰
第14章 店鋪運營核心················································178
14.1 店鋪推廣的本質...................................................................................................178
14.2 認識流量及流量來源...........................................................................................180
14.3 淘寶開店數據分析...............................................................................................181
第15章 如何打造一個賺錢的網店······································183
15.1 網店不賺錢的幾種可能性...................................................................................183
15.2 推廣前店鋪診斷...................................................................................................185
15.3 店內商品定價策略，學會科學定價...................................................................192
15.4 店內活動策劃與執行...........................................................................................197
15.5 店內關聯行銷實戰...............................................................................................201
第16章 店鋪引流活動策劃············································203
16.1 淘寶開店可以做的推廣方法...............................................................................203
16.2 了解淘寶官方活動與報名條件...........................................................................206
16.3 所有店鋪都要做的淘寶搜尋最佳化.......................................................................212
16.4 店外引流策劃.......................................................................................................218
16.5 推廣中、推廣後的店鋪診斷...............................................................................220
第17章 如何打造爆款················································223
17.1 爆款的意義........................................................................................................... 223
17.2 爆款的生命周期...................................................................................................224
17.3 打造爆款的步驟...................................................................................................226
17.4 打造爆款的引流方法...........................................................................................228
17.5 爆款最佳化技巧.......................................................................................................228
17.6 爆款後遺症........................................................................................................... 229
第18章 無線淘寶與手機店鋪推廣運營技巧·····························································230
18.1 手機端寶貝發布與店鋪裝修...............................................................................230
18.2 手機端推廣運營...................................................................................................231
第四篇 淘寶店鋪客服售後維護實戰
第19章 淘寶金牌客服服務技巧·················································································236
19.1 做好客服工作的重要性.......................................................................................236
19.2 打造金牌客服之售前準備...................................................................................237
19.3 打造金牌客服之售中接待...................................................................................241
19.4 打造金牌客服之售後問題處理...........................................................................247
19.5 客服培訓重要性及培訓方向...............................................................................249
第20章 淘寶店鋪發貨與售後維護技巧····································································254
20.1 售後發貨能力實戰...............................................................................................254
20.2 老客戶二次行銷實戰...........................................................................................256
20.3 如何快速回款回評...............................................................................................261
附錄A 第一篇資料···································································································266
附錄B 第二篇資料························································································268
附錄C 第三篇資料···················································································269
附錄D 第四篇資料··········································································································271
