“新商務英語教程”系列教材採用話題、語言技能和任務緊密結合的編寫原則，以話題為核心，語言技能為主線，結合職業資格證書考試的題型精心設計了任務型活動，英語語言和商務交際雙項基本功的練習貫穿每個教學單元。
基本介紹
- 中文名：新商務英語聽說教程4
- 作者：彭麗
- 出版社：清華大學出版社
- ISBN：9787302395621
內容簡介,章節目錄,
內容簡介
本教材為《新商務英語聽說教程4》，分為8個單元，每單元由Learning Objectives，Lead-in，Listening Focus，Work Step by Step和After-class Activities 5個模組構成，組織和安排不同層次和多種形式的聽、說活動，對英語的聽和說的基本技能進行訓練。 本教材可供高職高專院校商務英語專業和套用英語專業外貿和涉外文秘方向的二年級學生使用。
章節目錄
Unit1CorporateCulture 1
LearningObjectives 1
SectionALead-in 2
Icebreaker 2
ReadingAloud 2
SectionBListeningFocus:ListeningforSignpostWords 3
SectionCWorkStepbyStep 5
Task1GettingStarted—InternetGiant 5
Task2GoingFurther—Baidu’sUniqueCulture 9
Task3PlayingYourRole—ChangesinYahoo! 12
SectionDAfter-classActivities 14
BeanActiveListener 14
Presentation 18
EnjoyYourEnglishMovieEpisode:AmericanDreamsinChina 18
Unit2TrademarksandBrands 19
LearningObjectives 19
SectionALead-in 20
Icebreaker 20
ReadingAloud 20
SectionBListeningFocus:DistinguishingFactsfromOpinions(I) 21
SectionCWorkStepbyStep 22
Task1GettingStarted—RegisteringaTrademark 22
Task2GoingFurther—TheBrandValue 27
Task3PlayingYourRole—TheBrandStory 30
SectionDAfter-classActivities 32
BeanActiveListener 32
Presentation 34
EnjoyYourEnglishSingaSong:GreenFlowerPorcelain 35
Unit3MechanismoftheBoard 37
LearningObjectives 37
SectionALead-in 38
Icebreaker 38
ReadingAloud 38
SectionBListeningFocus:IdentifyingMainIdeas 39
SectionCWorkStepbyStep 40
Task1GettingStarted—TheCompanyStatus 40
Task2GoingFurther—TheHistoryandSystemoftheBoard 44
Task3PlayingYourRole—DutiesoftheBoardofDirectors 48
SectionDAfter-classActivities 50
BeanActiveListener 50
Presentation 51
EnjoyYourEnglishMovieEpisode:TheSocialNetwork 52
Unit4TheStockMarket 53
LearningObjectives 53
SectionALead-in 54
Icebreaker 54
ReadingAloud 54
SectionBListeningFocus:NoteTaking 55
SectionCWorkStepbyStep 57
Task1GettingStarted—TradingPrinciples 57
Task2GoingFurther—MakingYourPortfolio 62
Task3PlayingYourRole—ADecisiveHero 66
SectionDAfter-classActivities 67
BeanActiveListener 67
Presentation 69
EnjoyYourEnglishSingaSong:OverYou 69
Unit5OverseasMarket 71
LearningObjectives 71
SectionALead-in 72
Icebreaker 72
ReadingAloud 72
SectionBListeningFocus:Summarizing 74
SectionCWorkStepbyStep 75
Task1GettingStarted—NegotiatingaBusiness 75
Task2GoingFurther—ProblemsinOverseasMarket 79
Task3PlayingYourRole—SalesStrategy 82
SectionDAfter-classActivities 84
BeanActiveListener 84
Presentation 86
EnjoyYourEnglishSingaSong:InvisibleWings 86
Unit6CompanyVision 89
LearningObjectives 89
SectionALead-in 90
Icebreaker 90
ReadingAloud 90
SectionBListeningFocus:DistinguishingFactsfromOpinions(II) 91
SectionCWorkStepbyStep 92
Task1GettingStarted—KnowingSomeCompanyVisions 92
Task2GoingFurther—TheVisionStory 95
Task3PlayingYourRole—WritingaVisionStatement 98
SectionDAfter-classActivities 100
BeanActiveListener 100
Presentation 101
EnjoyYourEnglishMovieEpisode:ABriefHistoryofAppleInc. 101
Unit7BusinessGeeks 103
LearningObjectives 103
SectionALead-in 104
Icebreaker 104
ReadingAloud 104
SectionBListeningFocus:LocationandAddress 105
SectionCWorkStepbyStep 106
Task1GettingStarted—BigPotatoes 106
Task2GoingFurther—MoreBusinessHeroes 109
Task3PlayingYourRole—TheHeroes’Story 113
SectionDAfter-classActivities 114
BeanActiveListener 114
Presentation 116
EnjoyYourEnglishSingaSong:TryWithMe 116
Unit8GlobalTop500Companies 119
LearningObjectives 119
SectionALead-in 120
Icebreaker 120
ReadingAloud 120
SectionBListeningFocus:DrawingInferences 121
SectionCWorkStepbyStep 122
Task1GettingStarted—CompanyProfile 122
Task2GoingFurther—CompanyDevelopment 127
Task3PlayingYourRole—SuccessfulCareer 130
SectionDAfter-classActivities 132
BeanActiveListener 132
Presentation 134
EnjoyYourEnglishSingaSong:MakeYouFeelMyLove 134
Glossary 136
VI
VII
