《新商務英語綜合教程4》是2015年5月清華大學出版社出版的圖書，作者是楊亞軍、王君華、戴明元、袁俊、呂穎、陳君麗、張蕾、王麗莎、陳南威、高亢。
基本介紹
- 書名：新商務英語綜合教程4
- 作者：楊亞軍、王君華、戴明元、袁俊、呂穎、陳君麗、張蕾、王麗莎、陳南威、高亢
- ISBN：9787302399537
- 定價：49.80元
- 出版社：清華大學出版社
- 出版時間：2015年5月
內容簡介,圖書目錄,
內容簡介
“新商務英語教程”系列教材採用話題、語言技能和任務緊密結合的編寫原則，全書以話題為核心，語言技能為主線, 精心設計的任務型活動貫穿每個教學單元。本書為《新商務英語綜合教程4》，全書共8 個單元，每單元由Learning Objectives，Lead-in，Readings，Language Skills in Focus 和Cultural Tips 5 個模組構成，以多種形式對英語閱讀、翻譯、寫作和口語等基本技能進行綜合性訓練。
本教材可供高職高專院校商務英語專業和套用英語專業外貿和涉外文秘方向的學生在二年級下學期使用。
圖書目錄
Unit 1 Corporate Culture… ……………………………………………………………… 1
Learning Objectives………………………………………………………………………… 1
Section A Lead-in… ……………………………………………………………………… 2
Section B Readings………………………………………………………………………… 2
Text A What Is Corporate Culture?… …………………………………………………… 3
Text B Being a Gentleman at the Office: the Dos of Business Etiquette… ………………10
Section C Language Skills in Focus……………………………………………………14
Section D Cultural Tips… ………………………………………………………………19
Unit 2 Trademark and Brand… …………………………………………………………21
Learning Objectives…………………………………………………………………………21
Section A Lead-in… ………………………………………………………………………22
Section B Readings…………………………………………………………………………22
Text A Brand Awareness… ………………………………………………………………23
Text B Protecting Your Brand with Trademarks… ………………………………………30
Section C Language Skills in Focus……………………………………………………34
Section D Cultural Tips… ………………………………………………………………36
Unit 3 Mechanism of the Board… ………………………………………………………37
Learning Objectives…………………………………………………………………………37
Section A Lead-in… ………………………………………………………………………38
Section B Readings…………………………………………………………………………38
Text A The Board of Directors… …………………………………………………………39
Text B A More Effective Board of Directors………………………………………………46
Section C Language Skills in Focus… …………………………………………………52
Section D Cultural Tips……………………………………………………………………55
Unit 4 Stock Market…………………………………………………………………………57
Learning Objectives…………………………………………………………………………57
Section A Lead-in… ………………………………………………………………………58
Section B Readings…………………………………………………………………………58
Text A Understanding the Stock Market… ………………………………………………59
Text B How Stocks and the Stock Market Work… ………………………………………66
Section C Language Skills in Focus……………………………………………………71
Section D Cultural Tips… ………………………………………………………………76
Unit 5 Overseas Market… …………………………………………………………………77
Learning Objectives…………………………………………………………………………77
Section A Lead-in… ………………………………………………………………………78
Section B Readings…………………………………………………………………………78
Text A The Challenges of Doing Business Overseas………………………………………79
Text B Product Strategies for Overseas Markets… ………………………………………85
Section C Language Skills in Focus……………………………………………………90
Section D Cultural Tips… ………………………………………………………………94
Unit 6 Vision of the Company… …………………………………………………………95
Learning Objectives…………………………………………………………………………95
Section A Lead-in… ………………………………………………………………………96
Section B Readings…………………………………………………………………………96
Text A Building Your Company’s Vision… ………………………………………………97
Text B What is a Vision Statement?… ………………………………………………… 105
Section C Language Skills in Focus………………………………………………… 110
Section D Cultural Tips… …………………………………………………………… 114
Unit 7 Business Tycoons… ……………………………………………………………… 115
Learning Objectives……………………………………………………………………… 115
Section A Lead-in… …………………………………………………………………… 116
Section B Readings……………………………………………………………………… 116
Text A Warren Buffett… ……………………………………………………………… 117
Text B A Successful Leader—Li Ka-shing… ………………………………………… 125
Section C Language Skills in Focus………………………………………………… 130
Section D Cultural Tips… …………………………………………………………… 133
Unit 8 Top 500… …………………………………………………………………………… 135
Learning Objectives……………………………………………………………………… 135
Section A Lead-in… …………………………………………………………………… 136
Section B Readings……………………………………………………………………… 137
Text A Apple Inc.… …………………………………………………………………… 137
Text B Starbucks… …………………………………………………………………… 144
Section C Language Skills in Focus………………………………………………… 150
Section D Cultural Tips… …………………………………………………………… 154
New Words and Expressions… ………………………………………………………… 155
