《新商務英語綜合教程4》是2015年5月清華大學出版社出版的圖書，作者是楊亞軍、王君華、戴明元等。
基本介紹
- 中文名：新商務英語綜合教程4
- 作者：楊亞軍、王君華、戴明元
- 出版社：清華大學出版社
- 出版時間：2015年5月
- 定價：49.8 元
- ISBN：9787302399537
內容簡介,圖書目錄,
內容簡介
《國家"十二五"職業規劃教材·新商務英語教程:新商務英語綜合教程4》採用話題、語言技能和任務緊密結合的編寫原則，全書以話題為核心，語言技能為主線，精心設計的任務型活動貫穿每個教學單元。《國家"十二五"職業規劃教材·新商務英語教程:新商務英語綜合教程4》共8個單元，每單元由Learning Objectives，Lead—in，Readings，Language Skills in Focus和Cultural Tips 5個模組構成，以多種形式對英語閱讀、翻譯、寫作和口語等基本技能進行綜合性訓練。
圖書目錄
Unit1 Corporate Culture
Learning Objectives
Section A Lead—in
Section B Readings
Text A What Is Corporate Culture？
Text B Being a Gentleman at the Office： the Dos of Business Etiquette
Section C Language Skills in Focus
Section D Cultural Tips
Unit2 Trademark and Brand
Learning Objectives
Section A Lead—in
Section B Readings
Text A Brand Awareness
Text B Protecting Your Brand with Trademarks
Section C Language Skills in Focus
Section D Cultural Tips
Unit3 Mechanism of the Board
Learning Objectives
Section A Lead—in
Section B Readings
Text A The Board of Directors
Text B A More Effective Board of Directors
Section C Language Skills in Focus
Section D Cultural Tips
Unit4 Stock Market
Learning Objectives
Section A Lead—in
Section B Readings
Text A Understanding the Stock Market
Text B How Stocks and the Stock Market Work
Section C Language Skills in Focus
Section D Cultural Tips
Unit5 Overseas Market
Learning Obiectives
Section A Lead—in
Section B Readings
Text A The Challenges of Doing Business Overseas
Text B Product Strategies for Overseas Markets
Section C Language Skills in Focus
Section D Cultural Tips
Unit6 Vision of the Company
Learning Objectives
Section A Lead—in
Section B Readings
Text A Building Your Company's Vision
Text B What is a Vision Statement？
Section C Language Skills in Focus
Section D Cultural Tips
Unit7 Business Tycoons
Learning Objectives
Section A Lead—in
Section B Readings
Text A Warren Buffett
Text B A Successful Leader—Li Ka—shing
Section C Language Skills in Focus
Section D Cultural Tips
Unit8 Top 500
Section A Lead—in
Section B Readings
Text A Apple Inc
Text B Starbucks
Section C Language Skills in Focus
Section D Cultural Tips
New Words and Expressions
