21世紀大學商務英語綜合教程（第4冊）

《21世紀大學商務英語綜合教程（第4冊）》是2010年出版的圖書，作者是劉雲騰。

基本介紹

• 中文名：21世紀大學商務英語綜合教程（第4冊）
• 作者：劉雲騰
• 出版社：復旦大學出版社
• 出版時間：2010年10月
• 頁數：253 頁
• 定價：36 元
• 開本：16 開
• 裝幀：平裝
• ISBN：978-7-309-07571-7/H.1544

書籍信息

商務英語學科在其發展過程中，有三個重大事件是具有里程碑意義的： 1994年搭建了全國性的商務英語研討平台；1998年中國高校國際商務英語研究會成立；2007年國家教育部批准在高校增設商務英語本科專業。近年來，商務英語教學和研究的規模迅速擴大，培養規格、教學內容和教學方法日益規範，學科建設水平逐步提升。據有關單位統計，到目前為止，全國已有近700所高等院校開設了商務英語方向的英語專業或商務英語課程。2006年以來，其中的7所高等院校已先後獲得教育部批准試辦商務英語本科專業。根據相關部門和機構的規劃，今後5年獲準開設商務英語本科專業的院校將增至50所左右。

圖書目錄

Contents

Unit 1 Establishing Brand Strategy

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Building a Strong Brand

Part Three Task-based Learning

Text B Nokia — Building a Powerful Technology Brand

Part Four General Learning

Unit 2 Management by Objectives

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Management by Objectives

Part Three Task-based Learning

Text B Use S.M.A.R.T. Goals to Launch Management by Objectives Plan

Part Four General Learning

Unit 3 The Decision　making Process

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Managerial Decision　making Under Risk

Part Three Task-based Learning

Text B A Manager　s Challenge — Decision　making Troubles at Nike

Part Four General Learning

Unit 4 Knowledge Management

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Strategic Knowledge Management Technology

Part Three Task-based Learning

Text B Practical Aspects of Knowledge Management

Part Four General Learning

Unit 5 Supply Chain and Logistics

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Introducing Logistics Systems

Part Three Task-based Learning

Text B Inventory Decisions of Dell's Supply Chain

Part Four General Learning

Unit 6 Risk Management

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A What Is Enterprise Risk Management?

Part Three Task-based Learning

Text B Project Risk Management

Part Four General Learning

Unit 7 Global Strategy

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Marketing Strategy in the Global Information Age

Part Three Task-based Learning

Text B Global Business Strategy — Expanding Your Business Internationally

Part Four General Learning

Unit 8 Global Warming

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A The Race Against Climate Change

Part Three Task-based Learning

Text B Why Is Global Warming Good for Business

Part Four General Learning

Unit 9 Financial Management

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Vital Signs to Show Your Company's Financial Health

Part Three Task-based Learning

Text B How's Your Company's Financial Health?

Part Four General Learning

Unit 10 Entrepreneurship

Part One Lead-in Activities

Part Two Knowledge-based Learning

Text A Entrepreneurship Mindset — Do You Have What It Takes?

Part Three Task-based Learning

Text B Sowing the Seeds — John Scharffenberger Grows His Businesses from the Ground Up

Part Four General Learning