《大學商務英語綜合教程:學生用書4》為普通高等教育“十一五”國家級規劃教材，選材涵蓋當今國際經濟貿易和商務的重要領域，時效性強、典型性高、語言地道。教程板塊設計突出國際商務知識的傳授與英語技能的有機結合，注重培養學生的實際套用能力。每個單元重點討論、分析一個商務專題，由“導入活動”、“閱讀活動”、“商務交流”和“專業擴展”四部分組成。各部分內容的設計與編寫堅持了操作性與挑戰性並重的原則，以保持學生的學習熱情和自覺實踐的積極性。其中的“商務交流”板塊圍繞單元主題，參照各種真實的商務交際情景，為學生設計了靈活多樣的商務英語口頭與書面的交際任務，是本教程的一大特色。本教程為上海市教委第五期重點學科（外國語言學及套用語言學）資助項目（項目編號A-3102-06-000），適合大學商務英語專業的學生及BEC（Business English Certificates）等商務英語考試的備考人員使用。
基本介紹
- 書名：大學商務英語綜合教程:學生用書4
- 作者：楊翠萍 等
- 出版日期：2011年12月1日
- 語種：英語
- ISBN：7302248559, 9787302248552
- 外文名：College English Business Integrated Course
- 出版社：清華大學出版社
- 頁數：256頁
- 開本：16
- 品牌：清華大學出版社
內容簡介,圖書目錄,
內容簡介
《大學商務英語綜合教程:學生用書4》是普通高等教育“十一五”國家級規劃教材之一。
圖書目錄
UNIT ONE Intellectual Property
Lead-in
Reading: Uncaptured Fortunes in Intellectual Property
Case Discussion
Relevant Extension
UNIT TWO Logistics
Lead-in
Reading: Forward Thinking on Freight Forwarding
Case Discussion
Relevant Extension
UNIT THREE Raising Finance
Lead in
Reading: A Borrower Be
Case Discussion
Relevant Extension
UNIT FOUR Risk Management
Lead-in
Reading: A Cultural Fix for Risk Management Failure
Case Discussion
Relevant Extension
UNIT FIVE Banking
Lead-in
Reading: Banking the Buffalo Way
Case Discussion
Relevant Extension
UNIT SIX Insurance
Lead -in
Reading: The Sharp End
Case Discussion
Relevant Extension
Financial Securities
UNIT SEVEN Financial Seeurities
Lead -in
Reading: Riders on the Storm
Case Discussion
Relevant Extension
UNIT EIGHT Curreney
Lead -in
Reading: Smarter Ways to Make Currency Plays
Case Discussion
Relevant Extension
UNIT NINE Accounting
Lead-in
Reading: The Power of Storytelling
Case Discussion
Relevant Extension
UNIT TEN Taxation
Lead-in
Reading: Coursing Through the Gray Areas
Case Discussion
Relevant Extension
附錄1 Glossary
附錄2 Phrases&Expressions
附錄3 Writing File
Lead-in
Reading: Uncaptured Fortunes in Intellectual Property
Case Discussion
Relevant Extension
UNIT TWO Logistics
Lead-in
Reading: Forward Thinking on Freight Forwarding
Case Discussion
Relevant Extension
UNIT THREE Raising Finance
Lead in
Reading: A Borrower Be
Case Discussion
Relevant Extension
UNIT FOUR Risk Management
Lead-in
Reading: A Cultural Fix for Risk Management Failure
Case Discussion
Relevant Extension
UNIT FIVE Banking
Lead-in
Reading: Banking the Buffalo Way
Case Discussion
Relevant Extension
UNIT SIX Insurance
Lead -in
Reading: The Sharp End
Case Discussion
Relevant Extension
Financial Securities
UNIT SEVEN Financial Seeurities
Lead -in
Reading: Riders on the Storm
Case Discussion
Relevant Extension
UNIT EIGHT Curreney
Lead -in
Reading: Smarter Ways to Make Currency Plays
Case Discussion
Relevant Extension
UNIT NINE Accounting
Lead-in
Reading: The Power of Storytelling
Case Discussion
Relevant Extension
UNIT TEN Taxation
Lead-in
Reading: Coursing Through the Gray Areas
Case Discussion
Relevant Extension
附錄1 Glossary
附錄2 Phrases&Expressions
附錄3 Writing File
