《大學商務英語綜合教程（第二版）學生用書2》是2016年8月清華大學出版社出版的圖書，作者是楊翠萍、蔡莉。
基本介紹
- 書名：大學商務英語綜合教程（第二版）學生用書2
- 作者：楊翠萍、蔡莉
- ISBN：9787302444527
- 定價：49元
- 出版社：清華大學出版社
- 出版時間：2016年8月
內容簡介,圖書目錄,
內容簡介
本教程選材涵蓋當今國際經濟貿易和商務的重要領域，時效性強、典型性高、語言地道。教程板塊設計突出國際商務知識的傳授與英語技能提高的有機結合，注重培養學生的實際套用能力。每個單元重點討論、分析一個商務專題，由“導入活動”“閱讀活動”“商務實踐”和“專業擴展”四部分組成。各部分內容的設計與編寫堅持了操作性與挑戰性並重的原則，以保持學生的學習熱情和自覺實踐的積極性。其中的“商務實踐”板塊圍繞單元主題，參照各種真實的商務交際情景，為學生設計了靈活多樣的商務英語口頭與書面交際的任務，是本教程的一大特色。本教程配套精美教學課件，為教師課堂教學提供幫助。
圖書目錄
Lead-in............................................................................................................2
Reading: Head-to-head in the Clouds........................................3
Business Practice...................................................................................14
Relevant Extension..............................................................................21
Unit 1 Competition ...............................1
Lead-in.........................................................................................................28
Reading: Retail’s Little Guys Come Back................................29
Business Practice...................................................................................40
Relevant Extension..............................................................................46
Unit 2 Retailing ..................................27
Lead-in.........................................................................................................54
Reading: Taking E-Commerce to the Next Level...............55
Business Practice...................................................................................65
Relevant Extension..............................................................................69
Unit 3 E-Commerce .............................53
Lead-in.........................................................................................................76
Reading: Employees Want to Hear It “Straight” from
the Boss’s Mouth...................................................................................77
Business Practice...................................................................................88
Relevant Extension..............................................................................95
Unit 4 Communication .......................75
大學商務英語綜合教程（第二版）
學生用書 2
VI
Lead-in......................................................................................................132
Reading: The Search for Talent.................................................133
Business Practice................................................................................145
Relevant Extension...........................................................................156
Unit 6 Human Resources ..................131
Lead-in......................................................................................................164
Reading: Why Good Times Are the Most Dangerous..165
Business Practice................................................................................176
Relevant Extension...........................................................................181
Unit 7 Business Crisis .......................163
Lead-in......................................................................................................190
Reading: Integrating Ethics at the Core..............................191
Business Practice................................................................................202
Relevant Extension...........................................................................208
Unit 8 Business Ethics ......................189
Lead-in......................................................................................................104
Reading: Customer Service Champs......................................105
Business Practice................................................................................116
Relevant Extension...........................................................................125
Unit 5 Customer Service ...................103
UNIT ????
VII
Lead-in......................................................................................................216
Reading: Exports Are Giving the Economy a Surprise
Lift..........................................................................................216
Business Practice................................................................................228
Relevant Extension...........................................................................233
Unit 9 International Trade ...............215
Lead-in......................................................................................................240
Reading: Emerging Giants...........................................................241
Business Practice................................................................................251
Relevant Extension...........................................................................261
Unit 10 Globalization .........................239
附錄1 Glossary ................................................... 269
附錄2 Phrases & Expressions ............................ 281
附錄3 Activity File .............................................. 287
