國際商業談判

內容簡介

入世以來，尤其是過去的三十多年中，我國與世界經濟接軌的步伐大大加快，國家的經濟活動也已遠遠超出傳統的外貿範疇，國際談判已成為經濟活動中非常關鍵的環節，也成為許多大中型企業日常工作的一部分，對談判策略與技巧的靈活套用已成為提高企業和商品競爭力的重要因素。王茹編著的《國際商業談判》一書正是為了適應中國經濟高速發展的新形勢而編寫的，對實際商務操作直接起指導作用，方便自學或課堂教學，旨在提高學習者在各種商務環境下的商務談判技能。

圖書目錄

Part I ABC to International Business Negotiation
Chapter 1 About Business Negotiation(關於商業談判)
Section I Negotiation Key Terminology(談判關鍵術語)
Section II Basics of Business Negotiation(商業談判基礎知識)
Section m Practical Activities(實操練習)
Chapter 2 Principles of Business Negotiation(商業談判原則)
Section I General Principles of Business Communication
(商業溝通一般原則)
SectionⅡPrinciples of Business Negotiation(商業談判原則)
Section III Practical Activities(實操練習)
Chapter 3 Process of Business Negotiation(商業談判過程)
Section I Preparation for Business Negotiation
(商業談判前的準備)
Section II Procedures of Business Negotiation(商業談判的步驟)
Section 111 Practical Activities(實操練習)
Chapter 4 Negotiating Power and Related Factors
(談判力及相關因素)
Section I Negotiating Power(談判力)
Section 11 Factors Influencing Negotiating Power
(影響談判力的因素)
Section m Practical Activities(實操練習)
Chapter 5 Personal Negotiation Styles VSBusiness Negotiation Modes
(談判風格與商業談判模式)
Section I Negotiators’Personality Traits and Personal Negotiation
Styles(談判者性格特徵與談判風格)
SectionⅡ Negotiators’Personality VSBusiness Negotiation
Modes(談判者性格類型與商業談判模式)
Section III Practical Activities(實操練習)
Chapter 6 Basic Qualities and Professional Skills for Negotiators
(談判者應具備的基本素質與專業技能)
Section I Negotiators’Basic Qualities(談判者應具備的基本素質)
Section II Professional Skills for Negotiators
(談判者應具備的專業技能)
Section III Practical Activities(實操練習)
Chapter 7 Strategies and Tactics of Business Negotiation
(談判的策略與戰術)
Section I Attitudinal Strategies and Tactics(表態策略與戰術)
Section II Situational Strategies and Tactics(情景策略與戰術)
Section III Practical Activities(實操練習)
Part 11 Practical I nternational Business Negotiation
Chapter 8 Sales Negotiation(貨物買賣談判)
Section I Quality，Quantity and Price(質量、數量與價格)
Section II Packing and Marking(包裝與嘜頭)
Section III Transportation，Insurance and Payment
(運輸、保險與支付)
Section V Practical Activities(實操練習)
Chapter 9 Investment Negotiation(投資談判)
Section I Types of Investment Negotiation(投資談判分類)
Section II Other Issues of Investment Negotiation
(其他投資談判事項)
Section III Practical Activities(實操練習)
Chapter 10 Technology Trade Negotiation(技術貿易談判)
Section I Principal Legal Forms of Technology Trade
(技術貿易的主要法律形式)
Section II Content of Technology Trade Negotiation
(技術貿易談判的內容)
Section III Practical Activities(實操練習)
Chapter 11 Business Contract Negotiation(商務契約談判)
Section I Introduction to Business Contract(商務契約介紹)
Section lI Procedures of Business Contract Negotiation
(商務契約談判程式)
Section HI Practical Activities(實操練習)
Chapter 12 Complex Negotiation【複雜談判)
Section I Properties of Complex Negotiations(複雜談判的特點)
Section II Types of Complex Negotiations(複雜談判的類型)
Section III Practical Activities(實操練習)
Chapter 13 Intercultural Business Negotiation(跨文化商業談判)
Section I Intercultural Awareness in Business Negotiation
(商業談判中的跨文化意識)
Section II Business Negotiation Styles of Different Culture
(不同文化的商業談判風格)
Section III Practical Activities(實操練習)
Chapter 14 Tactical Business Negotiation Expressions and Negotiation
Tips(商業談判戰略表達方式及談判技巧)
Section I Tactical Expressions in Business Negotiation
(商業談判戰略表達方式)
Section II Collection of Negotiation Tips(談判技巧集錦)
Section III Practical Activities(實操練習)
Test for Qualification of Negotiators(談判資格測試)
Evaluation of Negotiation Result(談判結果評價)
Bibliography(參考書目) -

國際商業談判

基本介紹

內容簡介

圖書目錄

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