《國際商務英語》是2011年經濟管理出版社出版的圖書，編者是孫瑩。
基本介紹
- 中文名：國際商務英語
- 作者：孫瑩主編
- 出版社：經濟管理出版社
- 出版時間：2011年12月1日
- 頁數：238 頁
- 定價：39 元
- 開本：16 開
- 裝幀：平裝
- ISBN：9787509616666
內容簡介,圖書目錄,
內容簡介
經濟貿易的發展急需大量的國際貿易人才，特別是擁有一定英語能力的外貿綜合型套用人才。孫瑩編寫《國際商務英語》的目的是使廣大讀者了解國際商務相關知識，掌握參與國際貿易的國際市場行銷分析能力與國際貿易實務操作能力，具備一定對外貿易談判技巧。
圖書目錄
GLOBALIZATION
Module 1 INTRODUCTION
Chapter 1 The World Renowned Banks
1.1 Citigroup
1.2 Dai-Ichi Kangyo Bank
1.3 JPMorgan Chase
1.4 Bank of America
1.5 Barclays Bank
1.6 Hong Kong and Shanghai Banking Corp.Ltd.
1.7 Bank of China
1.8 Bank of Montreal
1.9 Swiss Bank Corp
1.10 Fit Intetate Bankcorp
1.11 Standard Chartered Bank
1.12 Deutsche Bank
1.13 Bank of England Reading Material Exercises Business
Tip: Business Meeting
Chapter 2 International Economic Organizatio
2.1 Compreheive Economic Organizatio
2.2 Organizatio in.Trade
2.3 Organizatio in Finance Reading Material Exercises Business
Tip: Business Lunch
Module 2 INTERNATIONAL MARKETING
Chapter 1 Introduction to Marketing Reading Material Exercises Business
Tip: Making a Client Wait
Chapter 2 Analysis of Market Environment
2.1 Background of Market Environment
2.2 Relevant Knowledge Reading Material Business
Tip: Learn About the Art of Gifting
Chapter 3 Market Research
3.1 Pre-knowledge
3.2 Theory of Marketing Business
Tip: Express Youelf through Your Business Card
Chapter 4 Market Segmentation, Targeting and Positioning
4.1 Introduction
4.2 Relevant Knowledge Reading Material Exercises Business
Tip: Negotiating Tip
Chapter 5 The Marketing Mix
5.1 4P's
5.2 Promotional Mix
Chapter 6 Channels of Distribution
6.1 Channels of Distribution
6.2 Wholesaling Business
Tip : Conveational Tip
Chapter 7 Marketing for E-commerce
7.1 Marketing for E-commerce
7.2 Relevant Knowledge Reading Material
Module 3 PRACTICE OF INTERNATIONAL BUSINESS
Chapter 1 Establishing Business Relatio
1.1 Pre-knowledge 1.2 Correspondence
1.3 Dialogues Exercises Reading Material
Chapter 2 Inquiries and Offe
2.1 Pre-knowledge
2.2 Correspondence
2.3 Dialogues Exercises Reading Material
Chapter 3 Counteroffe
3.1 Pre-knowledge
3.2 Correspondence
3.3 Dialogues Exercises Reading Material
Chapter 4 Shipment
4.1 Pre-knowledge
4.2 Correspondence
4.3 Dialogues Exercmes Reading Material
Chapter 5 Iurance
5.1 Pre-knowledge
5.2 Correspondence
5.3 Dialogues Exercises Reading Material
Chapter 6 Terms of Payment
6.1 Pre-knowledge
6.2 Correspondence
6.3 Dialogues Exercises Reading Material
Chapter 7 Conclusion of Business
7.1 Pre-knowledge
7.2 Correspondence
7.3 Dialogues Exercises
Module 4 BUSINESS CONTRACT MAKING
Chapter 1 Concept of Business Contract
1.1 Theory of Business Contract
1.2 Relevant Knowledge Reading Material Exercises
Chapter 2 Tips for a Business Contract
2.1 Tips to Create Business Contract
2.2 Tips for Business Contract Drafting
2.3 Tips for Business Contract Reviewing
2.4 Tips for Business Contract Negotiating
2.5 Tips for Business Contract Signing
Exercises
Reading Material
參考答案
參考文獻
