《國際商務英語---理論與實務》是2008年2月上海財經大學出版社出版的圖書，作者是鄒勇。
基本介紹
- 中文名：國際商務英語---理論與實務
- 作者：鄒勇
- ISBN：9787564201586
- 定價：32元
- 出版社：上海財經大學出版社
- 出版時間：2008年2月
- 開本：16開
內容簡介,圖書目錄,
內容簡介
世紀之交的世界，經濟貿易全球一體化發展趨勢正在不斷加強，各國經濟的相互滲透與依存，生產國際化、貿易自由化、金融一體化已成為一個重要的時代特徵。在我國大力發展對外貿易、積極有效地利用外資、全面推進國際經濟貿易合作的大局下，社會上對既有專業知識又能熟練運用英語的人才的需求也越來越迫切。有效地提高學生的實際語言運用能力，培養既有專業知識又能熟練運用英語的人才，使學生所學的知識跟上時代的節奏，符合社會經濟生活的實際需要，已成為英語教育工作者的歷史責任，也是日益發達的經濟和社會發展的需要。
本書是一本立足於商務英語理論和實務的綜合性教材，包括國際貿易、國際支付、商務洽談和函電、船運、電子商務、會議準備等內容。
本教材課文大多選自有關國際經濟貿易的原版書籍，部分選自英美報刊。本教材部分註解摘自國內權威資料。材料力求新穎，又有代表性，並能反映當代國際經濟貿易的一些重大變化。
圖書目錄
前言
Chapter 1 Introduction to International Business
1.1 International Business
1.2 International Trade
1.3 International Settlements
Chapter 2 Business Negotiation
2.1 Overview of Negotiation
2.2 The Preparation of Business Negotiation
2.3 The Principles of Business Negotiation
2.4 General Procedure in Business Negotiation
Chapter 3 Establishment of Contract
3.1 Contract and Its Formation
3.2 The Structure of Contract
Chapter 4 Price Terms
4.1 International Trade Terms
4.2 Six Common Used Trade Terms
4.3 Other Trade Terms
Chapter 5 Bill of Exchange
5.1 Definition and Essentials
5.2 Parties and Acts
Chapter 6 Remittance and Collection
6.1 Remittance
6.2 Application of Remittance
6.3 Collection
6.4 Types of Collection and Procedures
6.5 Characteristics.Risks and Bank's Liabilities
6.6 Finance under Documentary Collection
Chapter 7 Letter of Credit
7.1 Letter of Credit
7.2 Types of L/C and Procedure
Chapter 8 Transportation & Its Particulars
8.1 Three Parties
8.2 Types of Shipment
8.3 Basic Forms of Transport Document
Chapter 9 Writing Layout
9.1 The Layout of the Envelope
9.2 The Layout of the Letter
9.3 The Essential Elements of a Business Letter
Chapter I0 Business Letters
10.1 Establishing Business Relations
10.2 Inquiry Letter
10.3 Offers.Counter-offers and Declining Offers
10.4 Order and Order Acceptance
10.5 Complaints and Claims
Chapter 11 Advertisement
11.1 The Brief Introduction of Advertisement
11.2 The Elements of Advertisements and Leaflet Brochures
11.3 Sales Letters
Chapter 12 E-commerce
12.1 What is E-commerce
12.2 Retailing in E-commerce
12.3 E-banking
12.4 The Future of E-commerce in China
Chapter 13 Business Presentation
13.1 What is a Presentation
13.2 The Preparing Work of a Presentation
13.3 The Structure and Language of Business Presentation
13.4 Make a PowerPoint
Chapter 14 Meeting Preparation.Conduction and Attendance
14.1 Preparation
14.2 Conduetion
14.3 Attendance
Chapter 15 Conference Information
15.1 Types of Meetings
15.2 Classified Conference Information
15.3 Available Conference Information Sources
