《國際商務英語綜合教程（第三版）》是2016年對外經濟貿易大學出版社出版書籍，作者是廖 瑛。
基本介紹
- 書名：國際商務英語綜合教程（第三版）
- 作者：廖 瑛
- ISBN：9787566315267
- 定價：26.00
- 出版社：對外經濟貿易大學出版社
- 出版時間：2016年2月
- 開本：185mm×260mm/
- 版次/印次：3/1
- 字數/頁數：323千字/
- 叢書名：新世界商務英語系列教材
內容簡介,目錄,
內容簡介
《國際商務英語綜合教程》出版以來，由於它的理論性和實用性，深受讀者歡迎。許多高等學校的相關專業都選作教材。為了完善內容，滿足讀者的需要，我們受出版社邀約，對本教程進行了修訂，補充了與國際商務有關的“外匯匯率”一章，更新了有關知識。
全書共13章，從國際商務簡介、商務組織、經營方式、經濟學入門、市場經濟、國際貿易實務簡介、國際貿易術語及定價原則、行銷、行銷組合與產品促銷、國際支付與結算、外匯匯率到國際商務談判策略，每章都分門別類介紹該章的專業知識。全書內容豐富、語言規範、專業性強、知識面廣，是高等學校商務英語、國際貿易、國際金融、國際會計、國際市場行銷、工商管理、外企管理、涉外經濟、世界經濟等專業的專業英語教材，也是從事上述專業的工作人員自學專業英語的良師益友。
目錄
Chapter 1 Brief Introduction to International Business1
1. What Is Business?1
2. What Is International Business?1
3. The Scope of International Business Activities2
4. International Risk3
5. On International Business Law4
6. Commercial Credit4
7. On Management of International Business6
8. A Brief Introduction to the WTO7
Chapter 2 Business Organizations13
1. Introduction13
2. Sole Proprietorship13
3. General Partnership14
4. Limited Partnership15
5. Joint Stock Company15
6. Corporations16
7. Transnational Corporations18
Chapter 3 Ways of Business25
1. Introduction25
2. Wholesaling25
3. Retailing26
4. Franchising28
5. Agency30
6. Electronic Commerce31
Chapter 4 A Guide to Economics37
1. What Is Economics?37
2. What Is Macroeconomics?37
3. Monetary and Fiscal Policy38
4. What Is Microeconomics?38
5. The Demand Curve39
6. The Supply Curve39
7. The Equilibrium Price39
8. Changes in Demand versus Changes in Quantity Demanded40
9. Changes in Supply versus Changes in Quantity Supplied40
Chapter 5 Types of Competition45
1. Pure Competition45
2. Monopolistic Competition45
3. Oligopoly46
4. Monopoly46
5. Competitive Risk Minimization46
Chapter 6 The Market Economy51
1. Market and Market Economy51
2. Price51
3. Supply and Demand52
4. The Market Price52
Chapter 7 International Trade Terms and Pricing Principles57
1. Introduction57
2. Definition of the Trade Terms in Incoterms 201059
3. How to Determine the Price for Imports and Exports?62
4. Selection of Money of Account63
5. Commission and Discount63
6. Other Non-price Commercial Technical Terms63
Chapter 8 Marketing69
1. What Is Marketing?69
2. The Marketing Concept69
3. Marketing and Utility70
4. The Target Market70
5. The Industrial Market71
6. Government and Institutional Markets72
7. The Consumer Market72
8. Classes of Consumer Goods73
Chapter 9 The Marketing Mix & Product Promotion77
1. The Marketing Mix77
2. Product Planning77
3. Pricing78
4. Physical Distribution78
5. Product Promotion78
6. Advertising79
7. Product Packaging79
8. Breaking the Language Barriers80
Chapter 10 International Payments & Settlements83
1. Introduction83
2. Credit Instruments84
3. Bill of Exchange85
4. Promissory Note and Cheque89
5. Remittance90
6. Terms and Methods of Payment in International Trade—Payment in
Advance, Open Account Business, Factoring, Collection92
7. Terms and Methods of Payment in International Trade—Letters of
Credit (L/C)94
8. Guarantee98
9. Documents99
Chapter 11 Brief Introduction to International Business Practices105
1. Introduction105
2. Business Preparatory Work105
3. Business Negotiation106
4. The Signing of a Contract108
5. The Performance of an Export Contract108
6. The Performance of an Import Contract111
Chapter 12 Exchange Rate115
1. Introduction115
2. Direct Quotations and Indirect Quotations115
3. Cross Rates116
4. Spot Rates116
5. Forward Rates117
Chapter 13 Negotiation Strategies on International Business121
1. Introduction121
2. Preparations for Business Negotiation122
3. Notable Problems in the Process of Negotiation123
4. The Impact of Cultural Differences on International Business Negotiations124
附：課文參考譯文137
