高職高專國際貿易類教材系列:國際商務英語

高職高專國際貿易類教材系列:國際商務英語

《高職高專國際貿易類教材系列國際商務英語》是2011年科學出版社出版的圖書。

基本介紹

  • 書名:高職高專國際貿易類教材系列:國際商務英語
  • ISBN:9787030312839, 703031283X
  • 頁數:169頁
  • 出版社:科學出版社
  • 出版時間:第1版 (2011年6月1日)
  • 裝幀:平裝
  • 開本:16
  • 尺寸:25.6 x 18 x 0.6 cm
  • 重量:322 g
內容簡介,目錄,

內容簡介

由劉艷主編的《國際商務英語》共分12個單元,主要內容涉及外貿業務
的各個環節,如出口磋商、貨款支付、商品包裝和檢驗、國際貨物運輸、保
險、銷售技巧等。本書各單元均設定了單元概要、單元目標、正文、語言點
聚焦、練習題等欄目,旨在全面培養學生的商務英語水平、語言知識和業務
能力。
《國際商務英語》適合高職及套用型本科院校國際商務、大學英語、商
務英語、報關與貨運代理等相關專業使用。也可供企業開展專業英語知識培
訓時參考。

目錄

Unit One The Circumstances of International Market
Part Ⅰ Text: The Globalization of Markets
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Two Business Management
Part Ⅰ Text: Business Management in a Global Environment
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Three Exporting Goods
Part Ⅰ Text: Benefits from Exports
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Four A Business Negotiation
Part Ⅰ Text: Business Negotiation in International Trade
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Five Commodity Packaging
Part Ⅰ Text: Packing and Marking of Goods
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Six Terms of Payment
Part Ⅰ Text: Modes of International Payment
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Seven Shipping Documents
Part Ⅰ Text: Shipping Documents
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Eight Insurance Documents
Part Ⅰ Text: General View of Insurance
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Nine Commodity Inspection
Part Ⅰ Text: Export and Import Commodity Inspection
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Ten Selling Techniques
Part Ⅰ Text: Selling Techniques
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Eleven Dealing with Disputing
Part Ⅰ Text: Business Disputes
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Unit Twelve E-commerce
Part Ⅰ Text: The Magic of E-commerce
Part Ⅱ Language Focus
Part Ⅲ Exercises
Part Ⅳ Fluency Work
Keys to The Units
References

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