《商務英語基礎教程》是2012年機械工業出版社出版的圖書，作者是鄭桂榮。本書內容涉及商務禮儀、商務關係的建立、公司和產品的介紹、價格談判、處理投訴。
基本介紹
- 中文名：商務英語基礎教程
- 作者：鄭桂榮
- 出版社：機械工業出版社
- ISBN：9787111367482
內容簡介,圖書目錄,
內容簡介
本書的編寫本著“以套用為目的、以實用為主、以夠用為度”的思想，以服務為宗旨，以就業為導向，將英語語言能力的培養和商務知識學習緊密聯繫在一起。內容涉及商務禮儀、商務關係的建立、公司和產品的介紹、價格談判、處理投訴。
圖書目錄
目錄
前言
Compulsory Part
Unit One Business Etiquette
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Two Establishment and Development of BusinessRelations
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Three Companies / Factories and Products
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Four Price Negotiation
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Five Complaints / Claims and Settlement
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Optional Part
Unit Six At the Store
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Seven At the Supermarket
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Eight At the Trade Fair
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Nine The Creation of Marketing
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Ten E-Payment in E-Commerce
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
Unit Eleven Logistics Operation
Learning Objectives
Warming-up
Speaking
Reading
Classical Sentences
Cultural Background
附錄
附錄A 練習答案及參考譯文
附錄B 貿易術語中英文對照表
參考文獻
