《Selling》是一本圖書，作者是Weitz, Barton A.， Castleberry, Stephen B.， Tanner, John F., Jr.
基本介紹
- 外文名：Selling
- 作者：Weitz, Barton A.、 Castleberry, Stephen B.、 Tanner, John F., Jr.
- 出版時間：2008年10月
- 頁數：552 頁
- ISBN：9780073381084
- 定價：250.01 元
內容簡介
Selling: Building Partnerships, 7e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text on the need for salespeople to be flexible-to adapt their strategies to customer needs, buyer social styles, and relationship needs a...(展開全部) Selling: Building Partnerships, 7e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text on the need for salespeople to be flexible-to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.
