《Selling Today Plus NEW MyMarketingLab with Pearson eText -- Access Card Package》是2012年8月19日Prentice Hall出版的圖書，作者是Gerald L. Manning、Michael L. Ahearne、Barry L. Reece。
基本介紹
- 中文名：Selling Today Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
- 作者：Gerald L. Manning、Michael L. Ahearne、Barry L. Reece
- 出版社：Prentice Hall
- ISBN：9780133250923
內容簡介
Ex> Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.
