《International Public Relations and Public Diplomacy》是Peter Lang Publishing Inc出版的圖書，作者是Guy J. Golan，Sung-Un Yang，Dennis F. Kinsey
基本介紹
- 中文名：International Public Relations and Public Diplomacy
- 作者：Guy J. Golan、Sung-Un Yang、Dennis F. Kinsey
- 出版社：Peter Lang Publishing Inc
- 出版時間：2014年11月27日
- 頁數：458 頁
- 裝幀：Paperback
- ISBN：9781433126871
- 售價：GBP 27.95
內容簡介
This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspectiv...(展開全部) This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
