基本介紹
內容簡介,圖書目錄,
內容簡介
蘇世軍、張養志主編的《西方出版概要》介紹英美等西方國家的出版現狀和發展趨勢、傳統出版與數字出版之間的關係、新媒體對傳統閱讀的衝擊、大中小型出版公司的運行模式等。
《西方出版概要》編寫的基本原則，在於突出西方出版教育與實踐有機融為—體的核心價值觀。適合我國編輯出版專業或相關傳媒類專業本科生和研究生使用，也可以作為我國出版及其相關產業專業人士的業務參考書。
圖書目錄
Part One
West Publishing Indusrty In Ceneral
Chapter 1 A Glimpse of the UK Publishing Industry
Section A The UK Publishing Industry and Its Top Ten Publishers
Section B The Direct Value ofthe UK Publishing Industry
Chapter 2 A Glimpse of the US Book and Magazine Publishing Industry-
Section A The US Book Publishing
Section B The US Magazine Publishing
Chapter 3 US Publishing Giants, Borders' Bankruptcy, and the UK Publishing Added Value
Section A Top Ten US Publishers and BordersJ Bankruptcy
Section B The Added Value of the UK Publishing Industry
Chapter 4 Random House Inc. and Hachette's Environmental Policy
Section A Random House Inc. and Its Publishers
Section B Hachette UK's Environmental and Ethical Policy Introduction
Chapter 5 The Consolidation and Structure ofthe Publishing Industry
Section A Consolidation in the Publishing Industry
Section B Structure ofthe UK Publishing Indusy
Part Two
West Publishing Education
Chapter 6 Graduate Programs in Publishing in the UK and the US.
Section A MA in Publishing in the UK
Section B NYU MS in Publishing and Description oflts Core Courses
Chapter 7 Certificate and Undergraduate Programs in the US.
Section A Columbia Publishing Course-
Section B New York University Undergraduate Programs in Publishing
Part Three
Electronic Publishing and Future Trods
Chapter 8 Electronic Publishing and Ways of Reading
Section A Electronic Publishing
Section B How We Read Now
Chapter 9 Book Production and iPad-
Section A Print lsn't Dead-Finds Bowker's Book Production Report
Section B iPad Goes Global
Chapter 10 Future Trends, Challenges, and Opportunities
Section A Yale Publishing Course Partiapants Get a Look into the Industry's Future
Section B Challenges and Opportunities the UK Publishing Industry Faces
Key to Reading Comprehension Questions
West Publishing Indusrty In Ceneral
Chapter 1 A Glimpse of the UK Publishing Industry
Section A The UK Publishing Industry and Its Top Ten Publishers
Section B The Direct Value ofthe UK Publishing Industry
Chapter 2 A Glimpse of the US Book and Magazine Publishing Industry-
Section A The US Book Publishing
Section B The US Magazine Publishing
Chapter 3 US Publishing Giants, Borders' Bankruptcy, and the UK Publishing Added Value
Section A Top Ten US Publishers and BordersJ Bankruptcy
Section B The Added Value of the UK Publishing Industry
Chapter 4 Random House Inc. and Hachette's Environmental Policy
Section A Random House Inc. and Its Publishers
Section B Hachette UK's Environmental and Ethical Policy Introduction
Chapter 5 The Consolidation and Structure ofthe Publishing Industry
Section A Consolidation in the Publishing Industry
Section B Structure ofthe UK Publishing Indusy
Part Two
West Publishing Education
Chapter 6 Graduate Programs in Publishing in the UK and the US.
Section A MA in Publishing in the UK
Section B NYU MS in Publishing and Description oflts Core Courses
Chapter 7 Certificate and Undergraduate Programs in the US.
Section A Columbia Publishing Course-
Section B New York University Undergraduate Programs in Publishing
Part Three
Electronic Publishing and Future Trods
Chapter 8 Electronic Publishing and Ways of Reading
Section A Electronic Publishing
Section B How We Read Now
Chapter 9 Book Production and iPad-
Section A Print lsn't Dead-Finds Bowker's Book Production Report
Section B iPad Goes Global
Chapter 10 Future Trends, Challenges, and Opportunities
Section A Yale Publishing Course Partiapants Get a Look into the Industry's Future
Section B Challenges and Opportunities the UK Publishing Industry Faces
Key to Reading Comprehension Questions
