《職業發展規劃教程:樹立品牌行銷自己》借用市場行銷的原理和做法，把“你”作為世界上最獨特的產品進行分析，為讀者的職業發展規劃提供系統實用的指南，幫助讀者正確認識自己和競爭對手以及所希望進入的行業。《職業發展規劃教程:樹立品牌行銷自己》共分六個部分：第一部分闡述了市場行銷的基本原理與套用；第二部分提出了自我評價以及設立目標的策略；第三部分介紹了自我提升和實現目標的途徑；第四部分介紹了有效溝通的技巧；第五部分講述了商務禮儀的規範；第六部分闡述了創造力的培養。此外，《職業發展規劃教程:樹立品牌行銷自己》的每一部分都配有相關的練習題，幫助讀者深入理解所學的內容。
基本介紹
- 書名：職業發展規劃教程:樹立品牌行銷自己
- 作者：Lee Kitchen 王錦程
- 出版日期：2014年1月1日
- 語種：簡體中文
- ISBN：750474977X
- 外文名：You! The Brand Marketing the Individual
- 出版社：中國財富出版社
- 頁數：189頁
- 開本：16
- 品牌：中國物資出版社
基本介紹,內容簡介,作者簡介,圖書目錄,
基本介紹
內容簡介
《職業發展規劃教程:樹立品牌行銷自己》由中國財富出版社出版。
作者簡介
作者：（美國）Lee Kitchen 譯者：王錦程
圖書目錄
Branch 1: Marketing Basics
Marketing Defined
Target Audience
The Four P's (Product, Place, Price and Promotion)
Example of Some Promotion Tools
New Marketing Basics (3 W's and C)
A Brand, Aura and Selling (Persuasion)
Product Life Cycle (Traditional and New)
Positioning and Repositioning
Social Marketing of the Self
Assignments
Branch 2: Where Are You and Where Do You Want to Go
Where Are You
Passion and Personality
Strengths and Weaknesses
Financially
Where Do You Think You Want to Go
What Do You Want
Setting Goals
Marketing Plan Outline
Career Goals and the Planning Process
Your Positioning
DYV Statement (Describe Your Value)
Financial Strategy
Assignments
Branch 3 : How to Get There "Product" Improvement
Product Improvement and Education
Culture
Foreign Language
Package (Dress for Men and Women)
The Two Snake Eyes
Bad Debt and Good Debt
Plan for Getting out of Debt
Student Loans
Social Media and Your Branding Strategy
Assignments
Branch 4: Developing Effective Communication Skills
Communication Model
One--on-one Communication
How to Prepare for a One-on-one Presentation
Email and Memorandums
Telephone Communication Skills
Good News Messages
Bad News Messages
Thank You Notes
Listening Skills
One-on-group Presentation
Talk to Persuade
Visual Aids: The Destroyer of Presentations or the Helper of Presentations
Note-taking Skills
Other Presentation Tools
Technical Know-how
Handling Questions and Objections
Branch 5: Business Etiquette
Cell Phones
Laptops
Tablets
Cubicles
Meetin.gs
Business Social Gatherings
How to Keep a Conversation Going
Business Meals
Formal Review or Appraisal
International Etiquette
Assignments
Branch 6: Creativity or Something Special
Creative
Assignments
Appendix 1: Personal Balance Sheet
Appendix 2 : Budget Format
Marketing Defined
Target Audience
The Four P's (Product, Place, Price and Promotion)
Example of Some Promotion Tools
New Marketing Basics (3 W's and C)
A Brand, Aura and Selling (Persuasion)
Product Life Cycle (Traditional and New)
Positioning and Repositioning
Social Marketing of the Self
Assignments
Branch 2: Where Are You and Where Do You Want to Go
Where Are You
Passion and Personality
Strengths and Weaknesses
Financially
Where Do You Think You Want to Go
What Do You Want
Setting Goals
Marketing Plan Outline
Career Goals and the Planning Process
Your Positioning
DYV Statement (Describe Your Value)
Financial Strategy
Assignments
Branch 3 : How to Get There "Product" Improvement
Product Improvement and Education
Culture
Foreign Language
Package (Dress for Men and Women)
The Two Snake Eyes
Bad Debt and Good Debt
Plan for Getting out of Debt
Student Loans
Social Media and Your Branding Strategy
Assignments
Branch 4: Developing Effective Communication Skills
Communication Model
One--on-one Communication
How to Prepare for a One-on-one Presentation
Email and Memorandums
Telephone Communication Skills
Good News Messages
Bad News Messages
Thank You Notes
Listening Skills
One-on-group Presentation
Talk to Persuade
Visual Aids: The Destroyer of Presentations or the Helper of Presentations
Note-taking Skills
Other Presentation Tools
Technical Know-how
Handling Questions and Objections
Branch 5: Business Etiquette
Cell Phones
Laptops
Tablets
Cubicles
Meetin.gs
Business Social Gatherings
How to Keep a Conversation Going
Business Meals
Formal Review or Appraisal
International Etiquette
Assignments
Branch 6: Creativity or Something Special
Creative
Assignments
Appendix 1: Personal Balance Sheet
Appendix 2 : Budget Format
