《管理學精選案例（英文版）》是清華大學出版社於2022年出版的圖書，作者是[印度]王中(Prasad Siba BORAH)，樊茗玥，[克羅地亞]德拉加納·奧斯蒂奇(Dragana Ostic)
基本介紹
- 中文名：管理學精選案例（英文版）
- 作者：[印度]王中(Prasad Siba BORAH)，樊茗玥，[克羅地亞]德拉加納·奧斯蒂奇(Dragana Ostic)
- 出版社：清華大學出版社
- 出版時間：2022年11月1日
- 定價：45 元
- ISBN：9787302620143
內容簡介,作者簡介,圖書目錄,
內容簡介
本書是在中國企業面對目前各類機遇與挑戰，不斷重塑競爭優勢，提升市場價值的背景下精 心編寫的一部全英文案例教材。江蘇大學管理學院中外案例研究團隊通過資料收集、實地考察和 調研等手段，為讀者精選出來自製造、零售、醫療服務等產業的各類典型管理學英文案例，主要 函蓋戰略管理與行銷、組織與創業、領導力與人力資源管理、組織創新管理、業務控制系統和企 業倫理等六個章節十四個案例，多角度、全方位展現中國企業發展的獨特路徑。 本書用英文編寫，語言淺顯易懂，可作為高等院校管理學專業案例教材，也可作為MBA（工商管理碩士）及各級經濟管理人員培訓的案例教材。
作者簡介
王中(Prasad Siba BORAH) ， 管理科學與工程博士，江蘇大學管理學院副教授，承擔留學本科生《商業倫理》，MBA和碩士留學生《市場行銷》《服務行銷》《管理溝通》。發表20多篇研究論文（包括SCIE和SSCI檢索），同時還擔任了不同學術期刊的編輯委員會和評審小組成員。
樊茗玥，管理科學與工程博士，江蘇大學管理學院副教授，碩士生導師，管理學院MBA案例研究中心主任。主講多門本科、MBA和碩士留學生學位課程。出版全英文教材1部、中文教材2部；主講課程通過江蘇省高校省級全英文授課精品課程驗收；先後獲得江蘇省微課比賽二等獎，江蘇省高等教育科學研究成果三等獎，江蘇大學教學成果二等獎，江蘇大學雙語（全英語）講課競賽二等獎，以及江蘇省MBA案例大賽優秀指導教師。主持國家級和省部級項目5項，撰寫科研與教改論文30多篇（包括SCIE和SSCI檢索），同時擔任2部國際刊物副主編及學術編輯。
德拉加納•奧斯蒂奇(Dragana Ostic)，管理科學與工程博士，江蘇大學財經學院副教授，承擔留學本科生《商務談判》《跨境電商》等多門課程。發表10多篇研究論文（包括SCIE和SSCI檢索），同時還擔任了不同學術期刊的編輯委員會和評審小組成員。
圖書目錄
Contents
Chapter 1 Strategic Management and Marketing············································1
1.0 Discussion Topics············································································2
1.1 Poverty Alleviation Goal, a Dream Come True: The Case Study of Yancheng
Rural Commercial Bank·····································································2
1.1.1 Introduction·····················································································3
1.1.2 Achieving the Goal of Poverty Alleviation·················································5
1.1.3 Explore New Opportunities of Yancheng Rural Commercial Bank···················11
1.1.4 Case Summary················································································14
1.1.5 Learning Points···············································································15
1.2.1 Introduction···················································································16
1.2.2 What Is the Secret of this Incredible Growth?···········································17
1.2.3 Scope and Mission of Pinduoduo··························································23
1.2.4 Case Summary················································································26
1.2.5 Learning Points···············································································26
1.3 Meituan Strategic product diversification — Lessons from Startup
Cross-selling Strategy······································································27
1.3.1 Introduction···················································································27
1.3.2 Company Profile·············································································30
1.3.3 The Rise of the Company···································································32
1.3.4 Next Steps ····················································································35
1.3.5 Learning Points···············································································36
Chapter 2 Organization Entrepreneurship···················································39
2.0 Discussion Topics···········································································40
2.1 The Long Road to Entrepreneurship: Suzhou BeiKay Instrument Co., Ltd.········40
2.1.1 Introduction···················································································41
2.1.2 Industry and Project Selection······························································42
2.1.3 Source of Funding···········································································43
2.1.4 Research and Development Process······················································44
2.1.5 Markets and Profits·········································································45
2.1.6 Product Advantages·········································································46
2.1.7 Case Summary···············································································47
2.1.8 Learning Points··············································································48
2.2 Expansion in Emerging Markets: Overseas Progress of Shaoxing Falcon
Trading Co., Ltd. ··········································································48
2.2.1 Introduction··················································································49
2.2.2 Identification of Markets···································································50
2.2.3 Criteria for Markets Selection·····························································51
2.2.4 Challenges Associated with Expansion in Emerging Markets························53
2.2.5 Case Summary···············································································55
2.2.6 Learning Points··············································································55
Chapter 3 Leadership and Human Resource Management······························57
3.0 Discussion Topics··········································································583.1 Comprehensive Assessment of the Leadership’s Advocacy for Staff Participation:
Evidence from One of the Leading Chemical Factories in Jiangsu·················58
3.1.1 Introduction··················································································59
3.1.2 Description of the Opinion & Onwards Survey·········································60
3.1.3 Description of the Staff Say Survey·······················································61
3.1.4 Accessing and Undertaking the Surveys·················································62
3.1.5 Description of the Staff Say and Opinion & Onwards Questionnaires···············63
3.1.6 Training and Development Process·······················································64
3.1.7 Case Summary···············································································65
3.1.8 Learning Points··············································································66
