汽車服務與行銷英語

汽車服務與行銷英語

《汽車服務與行銷英語》是2011年人民郵電出版社出版的圖書,作者是李可 。本書既可作為高職高專院校的專業英語教材,也可用作企業培訓,還可供相關的教師和學生及技術人員的自學參考。

基本介紹

  • 書名:汽車服務與行銷英語
  • 作者李可黃星、王宏
  • ISBN:9787115259752, 7115259755
  • 頁數:150頁
  • 出版社:人民郵電出版社
  • 出版時間:2011年9月1日
  • 裝幀:平裝
  • 開本:16開
內容簡介,編輯推薦,圖書目錄,作者簡介,

內容簡介

《汽車服務與行銷英語》在內容選擇上力求貼近企業,貼近實際,貼近崗位,在教學設計上力求“實用、好用、可用、能用得上”,並做到通俗、易懂、好學、能用。
《汽車服務與行銷英語》共8個單元,每個單元都圍繞汽車服務與行銷展開,並儘量能反映一些與崗位緊密結合的實用英語內容。

編輯推薦

《汽車服務與行銷英語》:實用、與企業銜接更緊密、適用、內容貼近工作崗位、可用、教學適合各類層次。

圖書目錄

Unit 1 Introduction to Automobiles
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ. Career Salon
Unit 2 How to Become a Salesman
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ. Career Salon
Unit 3 Introduction to Car Dealer & Service Manager
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ. Career Salon
Unit 4 Introduction to Sales Training
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ Career Salon
Unit 5 Introduction to Auto Insurance
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ Career Salon
Unit 6 Introduction to Automobile Estimate
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ Career Salon
Unit 7 Automobile Maintenance and Repair
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Lisenting
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ Career Salon
Unit 8 Role and Duty of a Receptionist
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ Career Salon
附錄1 Glossary
附錄2 Phrases and Expressions
附錄3 課文譯文及翻譯答案

作者簡介

黃星,男,教授,大學本科,長春汽車工業高等專科學校外語教研中心主任,吉林省教學名師。研究方向:語言教學、ESP教學研究、語言測試。
從教以來,出版譯著兩本,參編字典一部,發表省級以上論文三十餘篇,主編、參編教材二十多部,主持省級以上科研課題12項,獲得省級以上科研立項二等獎四項,三等獎兩項,優秀獎多項。
目前擔任的社會職務:教育部高等學校高職高專英語類專業教學指導委員會分會委員,中國職業技術教育委員會教學工作委員會高職英語教學研究會副主任,吉林省大學外語學會副秘書長兼高職高專分會副會長。

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