《旅遊學概論（第2版）》是清華大學出版社於2022年出版的圖書，作者是丁勇義、杜娟、李竹君、王麗
基本介紹
- 中文名：旅遊學概論（第2版）
- 作者：丁勇義、杜娟、李竹君、王麗
- 出版社：清華大學出版社
- 出版時間：2022年8月1日
- 定價：55 元
- ISBN：9787302613763
內容簡介,圖書目錄,
內容簡介
本書為適應旅遊業和高職教育發展的趨勢，充分考慮了創新型套用人才培養目標的要求，針對職業教育院校的教育特點和實際需要，結合課程的特點而編寫。本書設定了三篇共九章，每章附有翔實的**資料或案例來介紹旅遊的相關概念、旅遊的歷史、旅遊活動的基本要素，以及旅遊對經濟、生態環境、文化、社會的影響，突出了理論知識的套用和實踐技能的培養，實現了旅遊概論教學理論與實踐的一體化。 本書為校企合作教材，實用性強，可作為高職高專院校旅遊管理、酒店管理專業教材，也可以作為各級旅遊行業部門的從業人員培訓、自學的參考用書。
圖書目錄
基礎知識篇
第一章 旅遊 ···········································2
第一節 旅遊的概念 ································3
一、旅遊的定義 ······································3
二、相關概念間的關係 ··························6
第二節 旅遊活動的類型和特點 ············7
一、旅遊活動的構成要素 ······················7
二、旅遊活動的基本類型 ····················13
三、不同旅遊活動類型的比較 ············18
四、旅遊活動的特點 ····························20
第三節 旅遊的基本屬性 ······················21
一、旅遊的消費屬性 ····························21
二、旅遊的休閒屬性 ····························22
三、旅遊的社會屬性 ····························22
四、旅遊的文化屬性 ····························22
第二章 旅遊簡史 ··································25
第一節 近代旅遊的產生 ······················26
一、近代旅遊產生的背景 ····················26
二、近代旅遊的開端 ····························28
第二節 現代旅遊的發展 ······················33
一、現代旅遊發展的原因 ····················33
二、現代旅遊發展的特點 ····················38
三、現代旅遊發展的前景 ····················40
第三節 我國旅遊的發展歷程 ··············45
一、我國近代的旅遊活動 ····················45
二、我國現代旅遊業的發展 ················46
三、我國現代旅遊發展的前景 ············49
現代旅遊知識篇
第三章 旅遊者 ·····································58
第一節 旅遊者的概念 ··························58
一、關於旅遊者的定義 ························59
二、我國關於旅遊者的解釋 ················61
第二節 旅遊者產生的條件 ··················63
一、旅遊者產生的客觀條件 ················63
二、旅遊者產生的主觀條件 ················67
三、影響旅遊動機形成的因素 ············70
第三節 旅遊者類型及消費特點 ··········73
一、旅遊者類型劃分 ····························73
二、旅遊者消費特點 ····························74
第四章 旅遊資源 ··································79
第一節 旅遊資源概述 ··························80
一、旅遊資源的定義 ····························80
二、旅遊資源的分類 ····························81
三、旅遊資源的特點 ····························84
第二節 旅遊資源調查 ··························87
一、旅遊資源調查的含義 ····················87
二、旅遊資源調查的內容 ····················88
三、旅遊資源調查的方法 ····················89
四、旅遊資源調查的程式 ····················90
第三節 旅遊資源評價 ··························92
一、旅遊資源評價的原則 ····················92
二、旅遊資源評價的內容 ····················93
三、旅遊資源評價的方法 ····················94
第四節 旅遊資源開發與保護 ··············97
一、旅遊資源開發的概念 ····················97
二、旅遊資源開發的原則 ····················98
三、旅遊資源的保護 ··························100
四、旅遊資源的保護措施 ··················100
第五章 旅遊業 ···································105
第一節 旅遊業的含義和特徵 ············106
一、旅遊業的基本含義 ······················106
二、旅遊業的構成 ······························107
三、旅遊業的性質 ······························107
四、旅遊業的特點 ······························107
第二節 旅行社業 ································109
一、旅行社的概念、性質和作用 ······109
二、旅行社的主要類型 ······················111
三、旅行社的基本業務 ······················114
四、我國旅行社的發展概況 ··············115
第三節 旅遊飯店業 ····························116
一、旅遊飯店業的含義 ······················116
二、飯店業發展階段 ··························117
三、現代飯店集團的經營管理模式 ··120
四、我國飯店業的發展概況 ··············124
第四節 旅遊交通業 ····························125
一、旅遊交通業的含義與作用 ··········125
二、現代旅遊交通的類型和特點 ······126
三、我國旅遊交通發展存在的問題 ····128
四、我國旅遊交通發展的方向 ··········129
第五節 旅遊景區業 ····························130
一、旅遊景區概述 ······························130
二、我國旅遊景區的主要類型和等級
評定 ··············································132
三、旅遊景區在旅遊發展中的地位和
作用 ··············································145
第六節 旅遊購物業 ····························145
一、旅遊購物品 ··································145
二、旅遊購物品的類型和作用 ··········147
三、我國旅遊購物業的發展現狀與
思路 ··············································148
第七節 旅遊娛樂業 ····························150
一、旅遊娛樂業的基本含義和作用 ··150
二、旅遊娛樂產品的分類 ··················151
三、旅遊娛樂項目介紹 ······················153
現代旅遊關聯知識問題篇
第六章 旅遊市場 ································158
第一節 旅遊市場的概念、特點及
功能 ········································159
一、旅遊市場的概念 ·························159
二、旅遊市場的特點 ·························159
三、旅遊市場的功能 ··························160
第二節 旅遊市場區隔 ························162
一、旅遊市場區隔的概念和意義 ······162
二、旅遊市場區隔的方法 ··················163
第三節 我國的旅遊市場 ····················169
一、我國入境旅遊市場 ······················169
二、我國主要的境外客源市場 ··········172
三、中國入境旅遊發展面臨的機遇與
挑戰 ··············································174
四、我國國內旅遊市場 ······················176
五、我國出境旅遊市場 ······················178
六、旅遊市場宣傳 ······························180
第七章 旅遊的影響 ····························186
第一節 旅遊對經濟的影響 ················186
一、旅遊對經濟產生的積極影響 ·····187
二、旅遊對經濟產生的消極影響 ·····190
第二節 旅遊對社會文化的影響 ········192
一、旅遊對社會文化的積極影響 ·····192
二、旅遊對社會文化的消極影響 ·····193
第三節 旅遊對環境的影響 ················195
一、旅遊對環境的積極影響 ··············195
二、旅遊對環境的消極影響 ··············197
第四節 旅遊業與可持續發展 ············198
一、可持續發展的內涵 ······················199
二、旅遊業的可持續發展 ··················201
第八章 旅遊體驗 ································207
第一節 旅遊體驗概述 ························208
一、體驗與旅遊體驗 ··························208
二、旅遊體驗的內容 ··························210
三、旅遊體驗的特點 ··························210
四、旅遊體驗的類型 ··························212
第二節 旅遊體驗的質量 ····················214
一、旅遊體驗的情境 ··························214
二、旅遊體驗的參與元素 ··················215
三、旅遊體驗過程 ······························215
四、影響旅遊體驗的因素 ··················216
五、旅遊體驗質量的要求 ··················218
第三節 主題公園體驗 ························220
一、主題公園概述 ······························220
二、主題公園的現狀及趨勢 ··············223
第四節 智慧旅遊體驗 ························227
一、智慧旅遊概念 ······························227
二、智慧旅遊發展歷史 ······················228
三、智慧旅遊體驗的內容 ··················229
四、智慧旅遊主要功能 ······················230
第九章 旅遊組織與旅遊政策法規 ·······234
第一節 旅遊組織 ································235
一、旅遊組織的分類 ··························235
二、旅遊組織的職能 ··························235
三、國際性旅遊組織 ··························236
四、我國的旅遊組織 ··························242
第二節 旅遊政策法規 ························246
一、旅遊政策的內涵 ··························246
二、旅遊法規的內涵 ··························246
三、國際性的旅遊政策法規 ··············247
四、我國現行的旅遊政策法規 ··········249
五、旅遊法規及條例逐步完善 ··········253
參考文獻 ··············································257
