基本介紹
- 書名：新商務英語綜合教程2
- 作者：楊亞軍、王君華、戴明元、王小梅、劉鳳、李娜、鄧靜、劉曉玲
- 出版社：清華大學出版社
- 出版時間：2015年5月
- 定價：46.8 元
- ISBN：9787302372523
內容簡介,圖書目錄,
內容簡介
“新商務英語教程”系列教材採用話題、語言技能和任務緊密結合的編寫原則，全套教材以話題為核心，語言技能為主線，精心設計的任務型活動貫穿每個教學單元。本教材為《新商務英語綜合教程2》，分為8 個單元，每單元由Learning Objectives，Lead-in，Readings，Grammar 和Fun Time 5 個模組構成，以多種形式對英語閱讀、翻譯、寫作和口語等基本技能進行綜合性訓練，並根據高職高專大一新生的實際水平對基礎語法知識進行複習鞏固。
本教材可供高職高專院校商務英語專業和套用英語專業外貿和涉外文秘方向的學生在一年級下學期使用。
圖書目錄
Unit 1 Human Resources…………………………………………………………………… 1
Learning Objectives………………………………………………………………………… 1
Section A Lead-in……………………………………………………………………… 2
Section B Readings…………………………………………………………………… 2
Text A What Is a Career in Human Resources All About?…………………………… 3
Text B The Documents You Need to Start Your HR Department…………………… 9
Section C Grammar: Types of Sentences（句子類型）… …………………………14
Section D Fun Time: Humour…………………………………………………………17
Unit 2 Public Relations………………………………………………………………………19
Learning Objectives…………………………………………………………………………19
Section A Lead-in………………………………………………………………………20
Section B Readings……………………………………………………………………20
Text A What Does a PR Manager Do?……………………………………………21
Text B My Advice for Future PR Interns… ……………………………………27
Section C Grammar: Relative Clause 1（關係從句1）……………………………32
Section D Fun Time: Crossword Puzzle … …………………………………………34
Unit 3 Finance… ………………………………………………………………………………37
Learning Objectives…………………………………………………………………………37
Section A Lead-in………………………………………………………………………38
Section B Readings……………………………………………………………………38
Text A Finance Department: Its Role and Objectives…………………………39
Text B Relationship of Finance with Other Departments… …………………46
Section C Grammar: Relative Clause 2 （關係從句2）……………………………51
Section D Fun Time: Brain Twisters… ………………………………………………53
Unit 4 Marketing………………………………………………………………………………55
Learning Objectives…………………………………………………………………………55
Section A Lead-in………………………………………………………………………56
Section B Readings……………………………………………………………………56
Text A Responsibilities of the Marketing Department… ……………………57
Text B How to Market a New Product… ………………………………………63
Section C Grammar: Adverbial Clauses（狀語從句）… …………………………67
Section D Fun Time: Humour… …………………………………………………………71
Unit 5 Research and Revelopment………………………………………………………73
Learning Objectives…………………………………………………………………………73
Section A Lead-in………………………………………………………………………74
Section B Readings……………………………………………………………………74
Text A Research and Development………………………………………………75
Text B Organizing R&D for the Future…………………………………………81
Section C Grammar: Noun Clauses（名詞性從句）… ……………………………86
Section D Fun Time: Crossword Puzzle ………………………………………………89
Unit 6 Production………………………………………………………………………………91
Learning Objectives…………………………………………………………………………91
Section A Lead-in………………………………………………………………………92
Section B Readings……………………………………………………………………92
Text A Production Planning… ……………………………………………………93
Text B Production Process…………………………………………………………98
Section C Grammar: Agreement（主謂一致）… ……………………………… 103
Section D Fun Time: Humour… ………………………………………………… 108
Unit 7 Advertisement……………………………………………………………………… 109
Learning Objectives……………………………………………………………………… 109
Section A Lead-in…………………………………………………………………… 110
Section B Readings………………………………………………………………… 110
Text A Effective Advertising Techniques… ………………………………… 111
Text B Web advertising………………………………………………………… 117
Section C Grammar: Inversion（倒裝語序）… ………………………………… 122
Section D Fun Time: Crossword Puzzle…………………………………………… 125
Unit 8 Sales and After-sales Service… ……………………………………………… 127
Learning Objectives……………………………………………………………………… 127
Section A Lead-in…………………………………………………………………… 128
Section B Readings………………………………………………………………… 128
Text A The Secret to Sales Success… …………………………………………… 129
Text B After-sales Service and Its Whats, Whys and Hows… …………… 134
Section C Grammar: Substitution and Ellipsis（替代和省略）… ……………… 140
Section D Fun Time: Brain Twisters… …………………………………………… 143
New Words and Expressions… ………………………………………………………… 145
