內容簡介
隨著高新技術的迅猛發展和數位化資訊時代的不斷進步,數字媒體行業作為一個大的新興的前景行業已經給社會提出了新的要求。由於數字媒體產業的發展在某種程度上體現了一個國家在信息服務、傳統產業升級換代及前沿信息技術研究和集成創新方面的實力和產業水平,因此數字媒體在世界各地得到了政府的高度重視,各主要國家和地區紛紛制定了支持數字媒體發展的相關政策和發展規劃。在這種背景下,學界和業界都種新媒介文化品格和內涵,與傳統的媒介文化異同在哪。產品定位為學術專著。
本書是一本關於數字媒體的文化研究,詳細探討了對數字文化的核心概念、產生的經濟基礎和客群體驗。通過本書,讀者可以了解到數字文化的核心理論概念的闡述,數字時代的政治信任、隱私安全、信息溝、身份認同、社群空間等都有異於其他文化形態的特徵,並且學習到問題的闡述角度和思路。
圖書目錄
第一章 數字媒體的核心要素 ··1
一、技術過程 ·····························3
數位化 ·····································3
網路化 ·····································4
互動性 ·····································4
超文本化/超媒介 ························5
自動化 ·····································8
資料庫 ·····································9
二、文化形式 ···························10
內容(或缺乏內容) ·····················11
可變性 ···································13
根莖 ······································15
過程 ······································18
三、沉浸式體驗 ························19
遠程呈現 ································20
虛擬性 ···································21
擬象 ······································22
心理學電影的仿真呈現 ··············28
四、本章小結 ···························32
擴展閱讀 ································32
注釋 ······································32
第二章 資訊時代的經濟基礎 ··34
一、後工業社會 ························37
對後工業社會理論的質疑 ···········39
二、信息社會 ···························40
三、
後福特主義和全球化 ············41
四、信息社會與網路社會 ············44
網路結構 ································46
流動空間與永恆時間 ·················47
網路經濟和網路企業 ·················49
五、虛擬經濟、智慧財產權及知識
傳播 ·································50
虛擬貨幣 ································50
無形服務 ································51
虛擬產品 ································51
虛擬經濟的特徵 ·······················52
虛擬經濟中的智慧財產權 ··············52
信息封建主義 ··························54
六、本章小結 ···························55
拓展閱讀 ································56
第三章 媒介融合與當代媒介
體驗······················57
一、技術融合 ···························57
二、規制融合 ···························60
三、傳媒產業融合 ·····················61
媒介融合評析 ··························63
四、融合文化和新媒體體驗 ·········65
跨媒介體驗的產生 ····················66
參與性媒介文化 ·······················67
集體智慧 ································68
五、生產者、消費者及“生產
使用” ······························70
音樂數位化及其不滿 ·················72
“混搭”和數字文化中著作權的
危機 ······································74
數字音樂文化和音樂消費 ···········75
六、本章小結 ···························76
拓展閱讀 ································77
第四章數字鴻溝:社會、政治
及基礎設施環境 ······ 78
一、“數字鴻溝”及“訪問” ······ 80
國內數字鴻溝 ·························· 82
二、全球數字鴻溝 ····················· 85
三、行動電話、接入以及發展中
國家 ································· 87
經濟原因 ································ 89
社會原因 ································ 90
立法原因 ································ 90
四、開發中國家移動通信系統的
利益 ································· 91
五、本章小結 ··························· 92
拓展閱讀 ································ 93
第五章“每個人都在看”:
數字生活中的隱私和
監控······················ 94
一、不斷變化的隱私文化背景 ······ 96
作為法律建構的隱私:矛盾所在 ·· 97
二、數字監控:空間、痕跡與
工具 ································· 99
數字監控的主要工具 ················100
國家監控工具 ·························100
商業和私有數字監控工具 ··········101
手機監控 ·······························102
三、監控的興起:原因與發展 ·····103
安全需求:監控與國家 ·············103
監控、控制需求和政府機構結構 ··104
技術·····································105
四、監控的商業需求和政治經濟··105
經銷和個人數據收集 ················105
資料庫、數據搜尋以及話語 ·······107
個人檔案的力量 ······················108
資料庫與個人檔案:利與弊 ·······110
五、為什麼要關注受到監控的
社會 ································111
六、本章小結 ··························115
拓展閱讀 ·······························116
第六章信息、政治、顛覆和
戰爭·····················117
一、信息政治中的政治語境 ········118
二、信息通信技術開啟的政治 ·····121
能見度 ··································121
內部組織和動員 ······················123
外部、合作和協調 ···················124
彈性的組織和“聰明的暴民” ····125
永恆的政治運動:一次性合作 ····126
一種網路公共空間 ···················127
三、數字抗議:基於信息通信技術
的激進主義 ·······················129
四、信息通信技術和主流政治 ·····131
五、網路政治的另一條路:網路
顛覆 ································133
網路戰:作為以網路為中心的
戰爭·····································134
作為信息戰的網路戰 ················135
作為間諜活動的網路戰 ·············136
作為商業破壞的網路戰 ·············136
作為關鍵基礎設施攻擊的
網路戰 ··································136
附屬性的攻擊 ·························137
六、本章小結 ··························137
擴展閱讀 ·······························139
注釋·····································139
第七章數字身份·············· 141
一、思考的對象:早期網際網路研究和
後結構主義 ·······················144
二、個人首頁與個體的再中心化··146
三、個人部落格,個體化與自我
反射 ································150
四、社交網路、檔案資料和網路
身份 ································153
五、替身與身份 ·······················155
愛與親密的後現代情境 ·············158
網戀:親密性的新形式 ·············160
六、本章小結 ··························162
拓展閱讀 ·······························164
注釋·····································164
第八章社會媒體與社區:
空間、關係和網路 ··· 165
一、尋找缺失的社區:城市化、空間
以及經驗規模 ····················166
二、社區、全球化、技術以及個人
主義 ································168
三、“虛擬”社區:下一步
是什麼 ·····························170
虛擬社區的優點 ······················171
虛擬社區的缺點 ······················174
現實情況 ·······························178
四、網路社會、網路社會性以及
網路化個人主義 ·················180
網路社會回顧 ·························180
網路化個人主義 ······················181
關於網路的真相 ······················183
技術、存在以及後社會性 ··········185
語言、技術以及寒暄功能 ··········186
五、本章小結 ··························188
擴展閱讀 ·······························188
注釋·····································189
第九章人體與信息技術 ···· 190
一、人體、技術和社會 ··············191
二、後人類 ·····························192
半機器人 ·······························194
信息1:有序主義和分離,或
“肉體數據” ·························196
信息2:技術的化身,或“數據
肉體” ··································198
三、技術、體現關係和“智人”··200
體現關係和移動技術 ················202
四、本章小結 ··························204
拓展閱讀 ·······························204
注釋·····································205
結論基礎,超結構,基礎
設施······················· 206
譯後記····························· 208