實用商務英語寫作 | |||
書號： | 1270102 | ISBN： | 978-7-301-12701-8 |
作者： | 版次： | 1 | |
開本： | 16開 | 裝訂： | 平 |
字數： | 556 千字 頁數：384 | 定價： | ￥48.00 |
瀏覽次數： | 458 | ||
出版日期： | 2013-07-16 | 叢書名： | 21世紀商務英語系列教材 |
內容簡介：
本書是新世紀商務英語系列課程教材之一。全書共分為兩大部分，一部分為英語基礎知識的寫作，涵蓋選詞、造句和段落的組織及語篇寫作等，此部分主要是面向初學者，全面系統地介紹寫作的基本知識； 另一部分為實用商務寫作, 介紹最新、最實用的商務報告、商務契約、信息告知性商務信函、說服性商務信函等各種商務信函的格式與範例，提供全面、具體、高效的商務公文模式範本。本書可供國際貿易、國際商務、英語系等專業的本專科學生作為複合型專業英語教材使用，同時也可供具有高中以上英語水平和商務知識的自學者學習使用。
目錄
Part one Fundamentals of Practical Business English Writing
Chapter 1 Differences between English and Chinese Writing
Section Ⅰ Different Organizational Patterns
1.Linear Pattern and CyclicalPattern
2.One Single Topic and Multiple Topics
Section Ⅱ Different Sentence Formation
1.Hypotactic and Paratactic
2.The English Hypotactic Methods
3.The Chinese Paratactic Methods
4.Abstract Thinking and Concrete Thinking
5.Sentence Focusin Different Places
6.Complex and Simplex
Applying Your Knowledge
Chapter 2 Using Proper Words
Section Ⅰ Types of Words
1.FormalWordsandInformalWords
2.Common Words and Colloquial Words
3.GeneraIWords and Specific Words
Section Ⅱ Using Right Words for Your Meaning
1.Denotative Meaning and Connotative Meaning
2.Commendatory Words and Derogatory Words
3.SmallWords and Big Words
4.Using Standard Idioms and Idiomatic Expression
5.Tips for Choosing Words
Applying Your Knowledge
Chapter 3 Making Correct and Effective Sentences
Section Ⅰ Types of Sentences
1.Simple Sentences
2.Compound Sentences
3.Complex Sentences
4.Compound Complex Sentences
Section Ⅱ Basic Sentence Pattern
1.SVi—Subject+Verb
2.SVCs—Subject+Linking Verb+Subject Complement
3.SVtO—Subject+Verb+Direct Object
4.SVtOO—Subject+Verb+lndirect Object+Direct Object
5.SVtOCo—Subject+Verb+Direct Object+Object Complement
Section Ⅲ Expansion of Basic Sentence Patterns
1.Expansion by Modification
2.Expansion by Substitution
3.Expansion by Coordination
4.Expansion by Subordination
Chapter 1 Differences between English and Chinese Writing
Section Ⅰ Different Organizational Patterns
1.Linear Pattern and CyclicalPattern
2.One Single Topic and Multiple Topics
Section Ⅱ Different Sentence Formation
1.Hypotactic and Paratactic
2.The English Hypotactic Methods
3.The Chinese Paratactic Methods
4.Abstract Thinking and Concrete Thinking
5.Sentence Focusin Different Places
6.Complex and Simplex
Applying Your Knowledge
Chapter 2 Using Proper Words
Section Ⅰ Types of Words
1.FormalWordsandInformalWords
2.Common Words and Colloquial Words
3.GeneraIWords and Specific Words
Section Ⅱ Using Right Words for Your Meaning
1.Denotative Meaning and Connotative Meaning
2.Commendatory Words and Derogatory Words
3.SmallWords and Big Words
4.Using Standard Idioms and Idiomatic Expression
5.Tips for Choosing Words
Applying Your Knowledge
Chapter 3 Making Correct and Effective Sentences
Section Ⅰ Types of Sentences
1.Simple Sentences
2.Compound Sentences
3.Complex Sentences
4.Compound Complex Sentences
Section Ⅱ Basic Sentence Pattern
1.SVi—Subject+Verb
2.SVCs—Subject+Linking Verb+Subject Complement
3.SVtO—Subject+Verb+Direct Object
4.SVtOO—Subject+Verb+lndirect Object+Direct Object
5.SVtOCo—Subject+Verb+Direct Object+Object Complement
Section Ⅲ Expansion of Basic Sentence Patterns
1.Expansion by Modification
2.Expansion by Substitution
3.Expansion by Coordination
4.Expansion by Subordination
SectionⅣ Common Sentence Errors
1.Sentence Fragments
2.Run—on Sentences
3.1mproperly Placed Modifiers
4.Faulty Pronoun Reference
5.Faulty Parallelism
Section Ⅴ Effective Sentences
1.Unity
2.Coherence
3.Consistency
4.Conciseness
5.Variety
Applying Your Knowledge
Chapter 4 Paragraph Structure and Major Qualities
Section Ⅰ Basic Structure of a Paragraph
1.Topic Sentence
2.Supporting Sentence
3.Concluding Sentence.
Section Ⅱ Qualities of an F.ffective Paragraph
1.OneCentralIdea
2.Clarity in Sentence Level
3.A Reasonable Organization
4.Adequate Development
Applying Your Knowledge
Chapter 5 Paragraph Types and Development
Section Ⅰ Types of Paragraph
1.Opening Paragraph
2.Body Paragraph
3.Concluding Paragraph
Section Ⅱ Organization and Development of a Paragraph
1.Planning a Paragraph
2.Methods ofParagraph Development
Applying Your Knowledge
Chapter 6 Basic Sk；ills of Essay Writing
SectionⅠEssayStructure
Section Ⅱ Basic Steps of Essay Writing
1.Deciding on the Topic
2.Brainstorming Activity
3.Re—examining the List ofFacts and Narrowing—down the Topic
4.Writing a Proper Thesis Statement and Making an Outline
5.Outline Writing
6.Writing the First Draft
7.Revising the First Draft
8.Making the Final Copy
Section Ⅲ Common Models of Guided Writing
Applying Your Knowledge
Chapter 7 Types of Short Writing
Section Ⅰ Description
1.Basic Ways ofDescription
2.Basic Types ofDescription
3.Tips for Writing Description
Section Ⅱ Narration
1.Basic Elements ofNarration
2.Types ofNarration
3.Ways ofOrganizing the Narrative Sequence
4.Tips for Narrative Writing
Section Ⅲ Exposition
1.Types ofExposition
2.Methods ofExposition
3.Tips for a Good Expository Writing
SectionⅣArgumentation
1.Basic Elements ofArgumentation
2.Types ofArgumentation
Applying Your Knowledge
Part Two Practical Busiiness EingliSih Writing
Chapter 8 Basic Requirements for Modern Business Writing
Section Ⅰ Functions and Principles of Business Writing
1.Functions ofBusiness Writing
2.Principles ofBusiness Writing
Section Ⅱ Styles and Layout of Business Letters
1.Styles ofBusiness Letters
2.Essential Parts ofBusiness Letters
3.OptionalParts
4.Envelope Addressing
Applying Your Knowledge
Chapter 9 Informative Business Writing
Section Ⅰ Notes， Notices， Memos and Minutes
1.Notes
2.Notices
Section Ⅱ Memos and Minutes.
I.Memos
2.Minutes
SectionⅢInstructions
1.Corporate Profile
2.Instructions
Section Ⅳ Complaints and Apologies
1.Complaints
2.LettersofApologies
Applying Your Knowledge
1.Sentence Fragments
2.Run—on Sentences
3.1mproperly Placed Modifiers
4.Faulty Pronoun Reference
5.Faulty Parallelism
Section Ⅴ Effective Sentences
1.Unity
2.Coherence
3.Consistency
4.Conciseness
5.Variety
Applying Your Knowledge
Chapter 4 Paragraph Structure and Major Qualities
Section Ⅰ Basic Structure of a Paragraph
1.Topic Sentence
2.Supporting Sentence
3.Concluding Sentence.
Section Ⅱ Qualities of an F.ffective Paragraph
1.OneCentralIdea
2.Clarity in Sentence Level
3.A Reasonable Organization
4.Adequate Development
Applying Your Knowledge
Chapter 5 Paragraph Types and Development
Section Ⅰ Types of Paragraph
1.Opening Paragraph
2.Body Paragraph
3.Concluding Paragraph
Section Ⅱ Organization and Development of a Paragraph
1.Planning a Paragraph
2.Methods ofParagraph Development
Applying Your Knowledge
Chapter 6 Basic Sk；ills of Essay Writing
SectionⅠEssayStructure
Section Ⅱ Basic Steps of Essay Writing
1.Deciding on the Topic
2.Brainstorming Activity
3.Re—examining the List ofFacts and Narrowing—down the Topic
4.Writing a Proper Thesis Statement and Making an Outline
5.Outline Writing
6.Writing the First Draft
7.Revising the First Draft
8.Making the Final Copy
Section Ⅲ Common Models of Guided Writing
Applying Your Knowledge
Chapter 7 Types of Short Writing
Section Ⅰ Description
1.Basic Ways ofDescription
2.Basic Types ofDescription
3.Tips for Writing Description
Section Ⅱ Narration
1.Basic Elements ofNarration
2.Types ofNarration
3.Ways ofOrganizing the Narrative Sequence
4.Tips for Narrative Writing
Section Ⅲ Exposition
1.Types ofExposition
2.Methods ofExposition
3.Tips for a Good Expository Writing
SectionⅣArgumentation
1.Basic Elements ofArgumentation
2.Types ofArgumentation
Applying Your Knowledge
Part Two Practical Busiiness EingliSih Writing
Chapter 8 Basic Requirements for Modern Business Writing
Section Ⅰ Functions and Principles of Business Writing
1.Functions ofBusiness Writing
2.Principles ofBusiness Writing
Section Ⅱ Styles and Layout of Business Letters
1.Styles ofBusiness Letters
2.Essential Parts ofBusiness Letters
3.OptionalParts
4.Envelope Addressing
Applying Your Knowledge
Chapter 9 Informative Business Writing
Section Ⅰ Notes， Notices， Memos and Minutes
1.Notes
2.Notices
Section Ⅱ Memos and Minutes.
I.Memos
2.Minutes
SectionⅢInstructions
1.Corporate Profile
2.Instructions
Section Ⅳ Complaints and Apologies
1.Complaints
2.LettersofApologies
Applying Your Knowledge
