出版信息,內容簡介,目錄,
出版信息
實用商務英語寫作
作者:王關富、 蔣顯璟
出版年:2008-11
頁數:305
定價:29.80元
ISBN:9787811342055
出版年:2008-11
頁數:305
定價:29.80元
ISBN:9787811342055
內容簡介
《實用商務英語寫作》是專門為複合型英語人才的培養而設計編寫的，共分為十章，其中第一章涉及商務英語寫作的一些基礎知識，即商務英語寫作的一些重要語言手法和寫作技巧。這些基礎知識的學習十分必要，能提高商務英語寫作的學習效果，起到“畫龍點睛”或“錦上添花”的作用。其他的章節則都是實用性很強的商務套用文寫作，包括備忘錄、摘要、圖表信息、公關與友好社交信、日常商務辦公信件、求職信件、推銷信和商務報告等。這些章節的主要內容包括：對每一種商務套用文的詳盡講解；精心篩選的範例和對範例的分析與點評；形式多樣的練習題，書後提供了詳盡的練習答案。
目錄
Overview of Business Communication
Part I Fundamentals of Business Letter Writing
Module 1 Essentials of Business Letters
Module 2 Principal Parts and Layout of Business English Letters
Module 3 Main Parts of the Body of Business Letters, Beginning and Ending
Module 4 Referring to Something, Conveying Good/Bad News, Saying What You Can/Cannot Do and Providing Reasons
Module 5 Making/Answering Requests and Making Apologies
Module 6 Attracting Recipient's Attention, Making Complaints and Giving Warnings
Part II Practical English Writing for International Business
Module 7 Establishing Business Relations
Module 8 Status Inquiry
Module 9 Inquiries and Replies
Module 10 Offers and Counter-offers
Module 11 Orders and Acceptance
Module 12 Payment Terms
Module 13 Insurance
Module 14 Packing
Module 15 Shipping
Module 16 Complaints/Claims and Adjustments
Module 17 Agency
Module 18 Electronic Mail
Part III Comprehensive Import and Export Simulation
Module 19 Comprehensive Export Simulation
Module 20 Comprehensive Import Simulation
References
Part I Fundamentals of Business Letter Writing
Module 1 Essentials of Business Letters
Module 2 Principal Parts and Layout of Business English Letters
Module 3 Main Parts of the Body of Business Letters, Beginning and Ending
Module 4 Referring to Something, Conveying Good/Bad News, Saying What You Can/Cannot Do and Providing Reasons
Module 5 Making/Answering Requests and Making Apologies
Module 6 Attracting Recipient's Attention, Making Complaints and Giving Warnings
Part II Practical English Writing for International Business
Module 7 Establishing Business Relations
Module 8 Status Inquiry
Module 9 Inquiries and Replies
Module 10 Offers and Counter-offers
Module 11 Orders and Acceptance
Module 12 Payment Terms
Module 13 Insurance
Module 14 Packing
Module 15 Shipping
Module 16 Complaints/Claims and Adjustments
Module 17 Agency
Module 18 Electronic Mail
Part III Comprehensive Import and Export Simulation
Module 19 Comprehensive Export Simulation
Module 20 Comprehensive Import Simulation
References
