《大學商務英語綜合教程——教師用書》是2010年清華大學出版社出版的圖書，作者是楊翠萍。
基本介紹
- 中文名：大學商務英語綜合教程——教師用書(1)
- 作者：楊翠萍
- 出版社：清華大學出版社
- 出版時間：2010年8月10日
- 定價：28 元
- 裝幀：平裝
- ISBN：9787302187196
內容簡介,目錄,
內容簡介
教程板塊設計突出國際商務知識的傳授與英語聽、說、讀、寫、譯的有機結合，注重培養學生的實際套用能力。每個單元重點討論、分析一個商務專題，由“導入活動”、“閱讀活動”、“商務交流”和“專業擴展”四部分組成。各部分內容的設計與編寫堅持了操作性與挑戰性並重的原則，以保持學生的學習熱情和自覺實踐的積極性。其中的“商務交流”板塊圍繞單元主題，參照各種真實的商務交際情景，為學生設計了靈活多樣的商務英語口頭與書面的交際任務，是本教程的一大特色。
目錄
Unit One Cimpanies
Brief on Companies
Reading-related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Two Products
Brief on Products
Reading-related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Three Marketing
Brief on Marketing
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Four Advertisements
Brief on Advertisements
Reading-related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Five Sales
Brief on Sales
Reading-related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Six Consumers
Brief on Consumers
Reading-related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Seven Brands
Brief on Brands
Reading-related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Eight Competition
Brief on Competition
Reading-related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Nine
Retailing
Brief on Retailing
Reading-related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
Unit Ten E-commerce
Brief on E-commerce
Reading-related Information
Language Interpretation
Word Study
Key to Exercises
Reference Chinese of the Text
