《國際商務禮儀（雙語版）》是2023年10月1日清華大學出版社出版的圖書，作者是封海燕、範文艷、彭琰、馬婷。
基本介紹
- 中文名：國際商務禮儀（雙語版）
- 作者：封海燕、範文艷、彭琰、馬婷
- 出版時間：2023年10月1日
- ISBN：9787302642756
- 定價：59 元
- 印次：1-1
- 印刷日期：2023.09.15
內容簡介,圖書目錄,
內容簡介
本書為職業教育商務英語專業國家教學資源庫商務英語課程配套教材，是山東省職業教育線上精品課商務禮儀配套教材。全書包括初識商務禮儀、職場形象禮儀、商務交往禮儀、位次空間禮儀、商務活動禮儀、商務宴請禮儀、跨文化商務禮儀七個模組，以滿足外貿新業態發展下國際商務人士對相關知識與技能的需求。本書為新形態一體化教材，配有動畫、微課、視頻、教學課件、思維導圖、企業案例、同步測試、實訓項目等豐富的數位化教學資源，本書精選其中優質資源做成二維碼在書中進行了關聯標註。 本書是由高等職業院校教師和行業企業專家共同打造的“雙元”教材，既可作為商務英語、國際經濟與貿易、國際商務、跨境電子商務等涉外經貿類專業的學生教材，也可供從事國際商務相關工作人士參考使用。
圖書目錄
目.錄
Contents
Task 1 The Importance of Business Etiquette.............. 1
1.1.1 The De.nition of Etiquette and Business Etiquette ..................................................2
1.1.2 The Importance of Business Etiquette...........2
Task 2 The Rules of Business Etiquette....................... 6
1.2.1 The Rule of Respect & Courtesy...................7
1.2.2 The Rule of “Do as the Romans do”.............7
1.2.3 The Rule of Moderation ................................8
Task 1 Business Grooming Etiquette......................... 19
The Basic Code of Business Grooming Etiquette...20
Task 2 Business Dressing Etiquette ........................... 24
2.2.1 Types of Business Attires ............................25
2.2.2 Principles and Dress Codes of Business Attires....................................................27
Task 3 Business Body Language Etiquette................ 32
2.3.1 The Importance of Business Body Language Etiquette ..........................................33
2.3.2 Hand Gesture Etiquette ...............................34
2.3.3 Posture Etiquette..........................................33
2.3.4 Facial Expressions Etiquette .......................35
2.3.5 Eye Contact Etiquette..................................35
任務 1 商務禮儀的意義............ 11
1.1.1 禮儀和商務禮儀的內涵..........................12
1.1.2 商務禮儀的重要性...12
任務 2 商務禮儀的原則............15
1.2.1 尊重與禮貌原則......16
1.2.2 入鄉隨俗原則..........16
1.2.3 適度原則..................16
任務 1 商務儀容禮儀................39
商務儀容禮儀的基本規範...40
任務 2 商務儀表禮儀................43
2.2.1 商務著裝的基本類型..........................43
2.2.2 商務著裝的基本原則和規範......................45
任務 3 商務儀態禮儀................48
2.3.1 商務儀態禮儀的重要性......................49
2.3.2 姿勢禮儀..................49
2.3.3 手勢禮儀..................50
2.3.4 面部表情禮儀..........51
2.3.5 目光交流禮儀..........51
Module 3 Business Communication Etiquette
Task 1 Business Addressing, Greetings and Introduction Etiquette............................ 54
3.1.1 Business Addressing Etiquette ....................55
3.1.2 Business Greetings Etiquette.......................57
3.1.3 Business Introduction Etiquette...................59
Task 2 Business Handshaking and Card Exchange Etiquette..................................... 63
3.2.1 Business Handshaking Etiquette .................64
3.2.2 Business Card Exchange Etiquette..............66
Task 3 Business Communication Etiquettes .............. 70
3.3.1 Telephone Etiquette .....................................71
3.3.2 E-mail Etiquette...........................................74
3.3.3 Communication Etiquette in Cross-border E-commerce .......................................75
Task 1 Seating Etiquette........................................... 102
4.1.1 Rules of Seating Arrangements .................103
4.1.2 Seating Arrangements in Business Occasions ..................................................103
Task 2 Interpersonal Space .......................................111
4.2.1 Interpersonal Space ................................... 112
4.2.2 Cultural Di.erences in Interpersonal Space ...................................................... 114
Task 1 International Exhibition Etiquette ................ 132
5.1.1 Exhibition Invitation Etiquette ..................133
5.1.2 Trade Show Booth Etiquette......................135
5.1.3 Trade Fair Follow-up Etiquette .................136
Task 2 International Business Negotiation Etiquette ... 142
5.2.1 Preparation for the Business Negotiations...143
模組 3 商務交往禮儀
任務 1 商務稱呼、問候及介紹禮儀 ................................81
3.1.1 商務稱呼禮儀..........82
3.1.2 商務問候禮儀..........83
3.1.3 商務介紹禮儀..........85
任務 2 商務握手與交換名片禮儀 ................................88
3.2.1 商務握手禮儀..........89
3.2.2 商務名片禮儀..........90
任務 3 商務通信禮儀................93
3.3.1 電話禮儀..................94
3.3.2 電子郵件禮儀..........96
3.3.3 跨境電商平台溝通禮儀..........................97
任務 1 位次禮儀...................... 119
4.1.1 座次安排原則........120
4.1.2 商務場合位次安排........................120
任務 2 人際空間距離..............126
4.2.1 人際空間................127
4.2.2 人際空間文化差異........................128
任務 1 國際會展禮儀..............152
5.1.1 展前邀請禮儀........153
5.1.2 展中服務禮儀........154
5.1.3 展後跟進禮儀........155
任務 2 國際商務談判禮儀......158
5.2.1 談判前的準備工作...159
5.2.2 Business Etiquette in the Business Negotiation................................................144
5.2.2 談判中的商務禮儀........................160
5.2.3 Di.erences in Negotiating across Cultures .....................................................146
5.2.3 不同國家的談判風格........................161
5.2.4 Signing Ceremony Etiquette after Negotiations ..............................................146
5.2.4 談判後的簽約儀式........................161
Task 1 Chinese Banquet Etiquette ........................... 165
任務 1 中餐宴請禮儀..............197
6.1.1 Categories of Chinese Banquet .................167
6.1.1 中餐宴請種類........198
6.1.2 Etiquette for Attending Chinese Banquet ...167
6.1.2 中餐赴宴禮儀........199
6.1.3 Cuisine Order in Chinese Banquet............168
6.1.3 中餐宴請菜序........199
6.1.4 Ordering Dishes in Chinese Banquets.......168
6.1.4 中餐點菜技巧........199
6.1.5 Dining Etiquette in China Banquet ...........168
6.1.5 中餐就餐禮儀........200
6.1.6 Use of Chinese Tableware .........................169
6.1.6 中餐餐具使用
6.1.7 Order of Tables and Seats in Chinese 禮儀........................200
Banquet .....................................................169
6.1.7 中餐桌次座次禮儀........................201
6.1.8 The Toast Etiquette in Chinese Banquet ...171
Task 2 Western Banquet Etiquette ........................... 175
6.1.8 中餐敬酒禮儀........201
6.2.1 Dressing Codes in Western Banquets........176
任務 2 西餐宴請禮儀..............205
6.2.2 Sequence of Dishes in Banquets ...............177
6.2.1 西餐著裝規範........206
6.2.3 Use of Tableware in Western Banquets.....178
6.2.2 西餐宴請菜序........206
6.2.4 Dining Etiquette in Western Banquets.......180
6.2.3 西餐餐具使用禮儀........................208
6.2.5 Seating Arrangements in Western Banquets....................................................181
6.2.4 西餐用餐禮儀........209
6.2.6 Drinking Etiquette in Western
6.2.5 西餐座次安排........210 Banquets....................................................183
6.2.6 西餐飲酒禮儀........ 211
Task 3 Tea and Co.ee Etiquette .............................. 187
任務 3 茶與咖啡禮儀..............214
6.3.1 Etiquette for Drinking Tea.........................188
6.3.1 飲茶禮儀................215
6.3.2 Etiquette for Drinking Co.ee....................191
6.3.2 喝咖啡禮儀............217
Task 1 Business Etiquette in Major “Belt and Road”
任務 1 “一帶一路”沿線主要Countries....................................................... 221
國家商務禮儀 ..............266
7.1.1 Malaysia ....................................................222
7.1.1 馬來西亞................267
7.1.2 Russia ........................................................224
7.1.2 俄羅斯....................268
Task 2 Business Etiquette in Major European Countries.............................................. 229
7.2.1 The United Kingdom ................................230
7.2.2 France .......................................................232
7.2.3 Spain..........................................................233
Task 3 Business Etiquette in Major Asian Countries.................................................... 238
7.3.1 Japan .........................................................239
7.3.2 South Korea...............................................240
Task 4 Business Etiquette in Major American Countries.............................................. 244
7.4.1 The United States ......................................245
7.4.2 Canada .......................................................246
Task 5 Business Etiquette in Major Oceanian Countries.............................................. 251
7.5.1 Australia.....................................................252
7.5.2 New Zealand..............................................254
Task 6 Business Etiquette in Major African Countries................................................. 258
7.6.1 South Africa...............................................259
7.6.2 Kenya.........................................................261
任務 2 歐洲主要國家商務禮儀 ..............................272
7.2.1 英國........................273
7.2.2 法國........................275
7.2.3 西班牙....................276
任務 3 亞洲主要國家商務禮儀 ..............................279
7.3.1 日本........................280
7.3.2 韓國........................281
任務 4 美洲主要國家商務禮儀 ..............................283
7.4.1 美國........................284
7.4.2 加拿大....................285
任務 5 大洋洲主要國家商務禮儀 ..............................289
7.5.1 澳大利亞................290
7.5.2 紐西蘭....................291
任務 6 非洲主要國家商務禮儀 ..............................294
7.6.1 南非........................295
7.6.2 肯亞....................296
參考文獻.....................................300
