《國際商務禮儀（英文版）》是2018年8月清華大學出版社出版的圖書，作者是劉白玉，韓小寧，劉夏青，孫明玉，包芳，矯永芹，頓小慧，劉璐絲，劉雪，呂璀璀，譚淑文，王春玲，本書系統地、全面地介紹了當今國際商務交往中必須具備的禮儀知識。
基本介紹
- 書名：國際商務禮儀（英文版）
- 作者：劉白玉、韓小寧、劉夏青、孫明玉、包芳、矯永芹、頓小慧、劉璐絲、劉雪、呂璀璀 、譚淑文、王春玲
- 出版社：清華大學出版社
- ISBN：9787302505938
內容簡介,圖書目錄,
內容簡介
隨著經濟全球化的發展，國際商務合作越來越頻繁，恰當得體的商務禮儀是確保商務活動順利進行的重要一環。因此，國際商務禮儀也成為商務相關專業學生的必修課。本書吸收了國際商務禮儀理論和實踐成果，從商務禮儀概要、商務形象禮儀、商務辦公禮儀、商務通訊禮儀、商務談判禮儀、商務休閒禮儀、跨文化商務禮儀、工作申請及面試禮儀八個方面，介紹了國際商務活動中的基本禮儀常識；選材新穎、語言地道、配套資源齊全，具有很強的實用性，既可以作為商務英語、翻譯、國際商務、國際貿易等商務相關專業的教材，也可以供政府、企業相關部門的商務培訓所用。
圖書目錄
Unit 1 Fundamentals of Business Etiquette 1
Lead-in .2
Reading .3
Text: Essentials of Business Etiquette .3
Business Etiquette Tips: Protocol of Introducing People 19
Situational Dialogue on Introduction Etiquette for First Meeting 20
Exercises 21
Business Etiquette Self-test .24
Unit 2 Business Image Etiquette 27
Lead-in 28
Reading .29
Text: Projecting a Trustworthy Business Image 29
Business Etiquette Tips: Protocol of Exchanging Business Card .47
Situational Dialogue on Image Etiquette for Dress Codes 48
Exercises 49
Business Image Etiquette Self-test 52
Contents
iv
國際商務禮儀（英文版）
Unit 3 Business Office Etiquette 55
Lead-in 56
Reading .57
Text: Overview of Offi ce Etiquette .57
Business Etiquette Tips: Small Talk 77
Situational Dialogue on Offi ce Elevator Etiquette 78
Exercises 79
Business Offi ce Etiquette Self-test 82
Unit 4 Business Telecommunication Etiquette . 85
Lead-in 86
Reading .87
Text: Business Telecommunication Etiquette .87
Business Etiquette Tips: Creating Proper Business E-mail Signatures .102
Situational Dialogue on Taking a Message .103
Exercises 104
Business Telecommunication Etiquette Self-test 107
Unit 5 Business Negotiating Etiquette . 109
Lead-in 110
Reading . 111
Text: Business Negotiating Etiquette 111
Business Etiquette Tips: Serving Food at a Negotiation Meeting .127
Situational Dialogue on Price Negotiation 128
Exercises 129
Business Negotiating Etiquette Self-test .131
v
Contents
Unit 6 Business Leisure Etiquette 135
Lead-in 136
Reading .137
Text: Overview of Leisure Etiquette .137
Business Etiquette Tips: Museum Etiquette 154
Situational Dialogue on Airport Etiquette .155
Exercises 155
Business Leisure Etiquette Self-test 158
Unit 7 Cross-cultural Business Etiquette .161
Lead-in 162
Reading .163
Text: Overview of Cross-cultural Business Etiquette .163
Business Etiquette Tips: Gift Giving .185
Situational Dialogue on Giving and Receiving Gifts 186
Exercises 187
Cross-cultural Business Etiquette Self-test .189
Unit 8 Job Application and Interview Etiquette .191
Lead-in 192
Reading .193
Text: Job Application and Interview Etiquette 193
Business Etiquette Tips: Golden Rules in a Job Interview 211
Situational Dialogue on Interview Etiquette .212
Exercises 213
Interview Etiquette Self-test .215
References .217
