《商務英語綜合教程/21世紀高職高專經濟管理類規劃教材》是2004年中南大學出版社出版的圖書，作者賀雪娟。
基本介紹
- 書名：商務英語綜合教程/21世紀高職高專經濟管理類規劃教材
- 作者：賀雪娟
- ISBN：9787810618922
- 頁數：177
- 定價：16.00元
- 出版社：中南大學出版社
- 出版時間：2004-1
- 裝幀：簡裝本
內容簡介,編輯推薦,目錄,
內容簡介
《21世紀高職高專經濟、管理類規劃教材：商務英語綜合教程》收錄了經濟領域各個方面的優秀文章。每一章節包括一篇課文、一篇案例分析，一篇對話練習。《21世紀高職高專經濟、管理類規劃教材:商務英語綜合教程》由中南大學出版社出版。
編輯推薦
《21世紀高職高專經濟、管理類規劃教材:商務英語綜合教程》充分考慮了高職高專學生的特點，在課文選材上儘量突出實用、易懂的特點；形式上新穎活潑，集聽、說、讀、寫於一體，對學生進行綜合性訓練，增加其實際套用語言的能力。《21世紀高職高專經濟、管理類規劃教材:商務英語綜合教程》的編排上也做到了脈絡清晰、層次分明，緊扣教學課時。
目錄
Unit 1 WTO and China
Text What is the WTO？
Case Study China and the WTO
Dialogue
Supplementary Reading Two Years of WTO Commitments
Unit 2 Business Enterprises
Text Transnational Corporations
Case Study Why is Haier so Successful？
Dialogue
Supplementary Reading Is TNC Economic Power and Political Influence a Bad Thing？
Unit 3 Strategic Management
Text Business Management
Case Study Business Management of Japan
Dialogue
Supplementary Reading Be a Good Boss
Unit 4 International Marketing
Text Whatis Marketing？
Case Study Coca Cola Retailing Research Council
Dialogue
Supplementary Reading Pressure on Nappy Brands
Unit 5 International Finance
Text The World Bank and the International Monetary Fund
Case Study Are Banks in China Set for Boom or Bust？
Dialogue
Supplementary Reading Euro's triumphant start leaves many challenges
Unit 6 Securities and Stocks
Text Stock Market
Case Study The Traps in Stock Markets
Dialogue
Supplementary Reading Introduction to the Chinese Stock Markets
Unit 7 Insurance Industry
Text Social Insurance
Case Study Life Insurance
Dialogue
Supplementary Reading Through the Fire
Unit 8 Bussiness Law
Text Introduction of Business Law
Case Study "I have a dream"
Dialogue
Supplementary Reading A Legal System in Society
Unit 9 E-Commerce
Text E-Commerce: A Kind of New Commercial Tool
Case Study Dell-A Big Giant in E-Commerce World
Dialogue
Supplementary Reading Welcome to Global Business Net
