《商務禮儀入門》是2014年中山大學出版社出版的圖書。
基本介紹
- 中文名：商務禮儀入門
- 作者：馬什
- 類別：教材
- 出版社：中山大學出版社
- 出版時間：2014年6月1日
- 開本：16 開
- 裝幀：平裝
- ISBN：9787306049247
內容簡介,作者簡介,圖書目錄,
內容簡介
本書討論國際商務活動中涉及到的各種文化交往中需要注意的問題。涉及對於時間、禮物、契約、如何人際交往等實際問題，案例豐富，觀點新穎，具有啟發性。本書按照字母順序，討論在國際商務活動涉及的跨文化交際過程中可能遇到的各種話題，包括從Achievements, Adevertising到Women n Business and the Profession等82個主題。本書原來以Social Kissing,Gifts and Bribes（社交場合的吻禮、*以及賄賂）為名由英國Pen Press出版。現由作者授權，作為“全國英語專業博雅系列教材”中跨文化交際常識課程的教材予以出版。
作者簡介
Frederick Marsh is a well-known and experienced figure in industry, commerce and management consuhancy. He has travelled extensively throughout the globe, visiting more than 90 countries. He founded his consuhancy company in 1975 and undertook management consuhancy and market research projects worldwide. His clients included many European companies and trans-national corporations, chambers of commerce, universities and management colleges, in particular the United Nations Geneva-based agency ITC-UNCTAD/WTO and the Trade Development Institute of the Helsinki School of Economics. He was a keynote speaker at many marketing seminars, which included cross-cuhural presentations, and has written numerous articles on a wide range of topics for over 150 British and international trade publications. He is President of the Royal Aero ClubTrust, a registered charity. He was also the Founder President of Europe Airsports, the federation of all European aero club
圖書目錄
Achievements
Advertising
Aesthetics or Appreciation of Beauty
Age
Alcohol
Animals, Birds and Pets
Appointments
Attitudes
Body Language and Non-Verbal Communication
Bribery and Corruption
Business Cards
Business Correspondence
Business Entertaining
Business Ideology, Management Style and Decision Making
Business Meetings
Cars and Driving
Censorship
Class Systems, Caste and Social Structure
Colour Preferences and Prejudices
Compliments
Conversation and Communication
Courtesy
Culture
Dress Code and Etiquette
Education
Email, Netiquette and Cyberspace Behaviour
Ergonomics and Product Design
Ethnic Stereotyping
Etiquette, Customs and Conventions
Flowers and Giving Flowers
Food, Drink and Eating Lifestyle
Forms of Address and Use of Titles
Gestures
Giving and Receiving Gifts
Greeting Cards
Greeting, Introductions, Modes of Address and Leave-Taking
Hours of Work
Human Physical Differences
Information, Operating Instructions and Methods of Use
Interpreting and Translating
Intra-National and Intra-Regional Differences
Jokes and Anecdotes
Language
laws and Legal Systems
Leisure and Leisure Aetivities
Links and Connections
Losing and Saving Face
Male-Female Relationships
Manners, Conduct and Behaviour
Measuring and Managing Time
Music and Sound
Names
National and Public Holidays and Festivals
Negotiating and Bargaining
Numbers, Figures and Counting
Perception of Space
Photography, Video and Other Forms of Visual Recordings
Politics
Protocol and Conventions Related to Official Occasions
Punctuality, Duration and Terminating a Business Visit
Religious Beliefs
Sense of Humour, Laughter and Smiles
Sense of Time
Sex
Signs, Pictorial Representations, Emoticons and Other Symbols
Smoking
Social Contact
Social Kissing
Status Symbols
Table Etiquette and Eating
Taboos, Superstitions and Non-Religious Beliefs
Telephoning
The Family and the In-Group
The Way of Life, Lifestyle or the Quality of Life
Tipping and Gratuities
Trade Fairs and Exhibitions
Travelling
Units of Measure
Using Proverbs
Verbal and Visual Presentations
Visiting Other Countries
Women in Business and the Professions
Summary
About the Author
