商務知識導讀-輔導用書

《商務知識導讀-輔導用書》是2012年對外經貿大學出版社出版的圖書，作者是徐凡。

基本介紹

• 書名：商務知識導讀-輔導用書
• 作者：徐凡　
• ISBN：9787566304780
• 頁數：145
• 定價：18.00元
• 出版社：對外經貿大學出版社
• 出版時間：2012-11
• 副標題：商務知識導讀

內容簡介

《商務知識導讀-輔導用書(雙語版)》為全國教學型本科院校商務英語系列規劃教材，由徐凡主編。《商務知識導讀-輔導用書(雙語版)》所涵蓋的商務概念、主要商務辭彙以及相關商務資料的閱讀，幫助學生獲得西方商務文化信息，了解中西方商務文化的差異。

目錄

Chapter One World Economy
Unit One Here， There and Everywhere
Part Ⅰ Lead—in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Two Chained but Untamed
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Three The Price Isn't Right
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Chapter Two International Finance
Unit Four Playing with Fire
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Five Storm Survivors
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Six Positive—sum Currency Wars
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Chapter Three Global Business
Unit Seven New Master of Management
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Eight VW Conquers the World
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Nine European Entrepreneurs
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Chapter Four China's Economy
Unit Ten What Caused China's Cash Crunch
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Eleven A Bubble in Pessimism
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Twelve China's Big Banks
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study