《全國套用型本科商務英語系列規劃教材:商務知識導讀(英文版)》書分為十個單元，涉及商務英語的方方面面的內容，各專題針對性強。從各單元內容安排來看，先從常用術語和辭彙開始，由淺入深，給讀者和考生更多相關背景知識，尤其是初次接觸商務英語的考生或讀者更容易上手，因此《全國套用型本科商務英語系列規劃教材:商務知識導讀(英文版)》具有很強的實用性和可讀性。
基本介紹
- 書名：全國套用型本科商務英語系列規劃教材:商務知識導讀
- 出版社：對外經濟貿易大學出版社
- 頁數：240頁
- 開本：16
- 定價：28.00
- 作者：何志波 孫麗霞
- 出版日期：2012年11月1日
- 語種：英語, 簡體中文
- ISBN：9787566304797, 7566304798
- 品牌：對外經濟貿易大學出版社
內容簡介,圖書目錄,文摘,
內容簡介
《全國套用型本科商務英語系列規劃教材:商務知識導讀(英文版)》的主要目的是為高校學生和對商務英語（BEC）感興趣的考生提供相關的商務背景知識，擴大學生的商務知識面，加深對商務英語概念的進一步了解。《全國套用型本科商務英語系列規劃教材:商務知識導讀(英文版)》所涵蓋的商務概念、主要商務辭彙以及相關商務資料的閱讀，幫助學生獲得西方商務文化信息，了解中西方商務文化的差異。每個章節的內容簡短凝練，安排合理，並配有輔導用書，既適合課堂教學也方便學生自習，是學習商務英語學生的理想寶典，同時也為志在通過商務英語證書（BEC）考試的學生提供參照。
圖書目錄
Unit 1Company
Unit 1a Company Structure
Unit 1b Corporate Culture
Unit 2Jobs
Unit 2a Job Description
Unit 2b Flexible Working Patterns
Unit 3Marketing
Unit 3a Sales
Unit 3b Brand
Unit 4Staff
Unit 4a Performance
Unit 4b Company Benefits
Unit 5Business Communication
Unit 5a Means of Communication
Unit 5b Business Travel
Unit 6Human Resources
Unit 6a Recruitment
Unit 6b Staff Motivation
Unit 7Finance
Unit 7a Accounting
Unit 7b Finance
Unit 8Company Development
Unit 8a Research and Development
Unit 8b Cross-cultural Business
Unit 9E-business
Unit 9a E-business
Unit 9b Online Shopping
Unit 10Social Responsibility
Unit 10a Health and Safety
Unit 10b Business Ethics
Glossary
Index
References
Unit 1a Company Structure
Unit 1b Corporate Culture
Unit 2Jobs
Unit 2a Job Description
Unit 2b Flexible Working Patterns
Unit 3Marketing
Unit 3a Sales
Unit 3b Brand
Unit 4Staff
Unit 4a Performance
Unit 4b Company Benefits
Unit 5Business Communication
Unit 5a Means of Communication
Unit 5b Business Travel
Unit 6Human Resources
Unit 6a Recruitment
Unit 6b Staff Motivation
Unit 7Finance
Unit 7a Accounting
Unit 7b Finance
Unit 8Company Development
Unit 8a Research and Development
Unit 8b Cross-cultural Business
Unit 9E-business
Unit 9a E-business
Unit 9b Online Shopping
Unit 10Social Responsibility
Unit 10a Health and Safety
Unit 10b Business Ethics
Glossary
Index
References
文摘
著作權頁：
插圖：
1.3 Read the descriptions and match them with the performance terms discussed above.
1) The reason I choose to be a book keeper is that I think this career could take me to all sectors of the industry of finance. Also, with more experience, I may be able to gain work in high profile finance companies.
2) Most companies have a formal performance appraisal system in which employee job performance is rated on a regular basis, usually once a year. It helps direct employee behavior toward organizational goals by letting employees know what is expected of them,and it yields information for making employment decisions, such as those regarding pay raises, promotions, and discharges.
3) One of the ways to tell your employees that you recognize their hard work and appreciate their contribution. A good employee incentive program also motivates the staff to perform well which results in increased productivity and high employee performance.
4) The employee can be monitored at all times while he is being trained. For example, if he is working as a cashier, another cashier can be standing by observing and ready to answer questions.
5) Encouraging employees to acquire new or advanced skills, knowledge, and view points, by providing learning and training facilities, and avenues where such new ideas can be applied.
6) By using a wide range of perspectives, this system provides employees with feedback from people all around them in the organizational hierarchy, and allows employees to gain a more thorough understanding of their impact on people they interact with every day.
7) Coworkers often know more about their peers' strengths and weaknesses than supervisors do,and letting employees review one another is a great way for management to share in that knowledge.
插圖：
1.3 Read the descriptions and match them with the performance terms discussed above.
1) The reason I choose to be a book keeper is that I think this career could take me to all sectors of the industry of finance. Also, with more experience, I may be able to gain work in high profile finance companies.
2) Most companies have a formal performance appraisal system in which employee job performance is rated on a regular basis, usually once a year. It helps direct employee behavior toward organizational goals by letting employees know what is expected of them,and it yields information for making employment decisions, such as those regarding pay raises, promotions, and discharges.
3) One of the ways to tell your employees that you recognize their hard work and appreciate their contribution. A good employee incentive program also motivates the staff to perform well which results in increased productivity and high employee performance.
4) The employee can be monitored at all times while he is being trained. For example, if he is working as a cashier, another cashier can be standing by observing and ready to answer questions.
5) Encouraging employees to acquire new or advanced skills, knowledge, and view points, by providing learning and training facilities, and avenues where such new ideas can be applied.
6) By using a wide range of perspectives, this system provides employees with feedback from people all around them in the organizational hierarchy, and allows employees to gain a more thorough understanding of their impact on people they interact with every day.
7) Coworkers often know more about their peers' strengths and weaknesses than supervisors do,and letting employees review one another is a great way for management to share in that knowledge.
