《品牌Branding》是2002年出版的圖書，作者是Coomber, Steve。
基本介紹
- 作者：Coomber, Steve
- 出版時間：2002年12月
- 頁數：130 頁
- ISBN：9781841124100
- 定價：180.35 元
內容介紹
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
