《出版理論與實務簡明英語教程》是2018年中國人民大學出版社出版書籍，作者是劉小梅 。
基本介紹
- 書名：出版理論與實務簡明英語教程
- 作者：劉小梅
- ISBN：978-7-300-24864-6
- 定價：￥38 元
- 出版社：中國人民大學出版社
- 出版時間：2017-10-19
- 裝幀：平裝
- 開本：16
基本信息,內容簡介,作者簡介,目錄,
基本信息
作者：劉小梅
書號：248646
定價：￥38 元
字數：80 千字
印次：1-2
開本：16
出版時間：2017-10-19
ISBN：978-7-300-24864-6
包裝：平裝
內容簡介
《出版理論與實務簡明英語教程》共十章，主要介紹英語出版產業概論和發展歷史、生產流程、產業鏈、部門劃分、角色分工和相互關係、預算、供應鏈、市場行銷、數字出版以及收購和兼併。每一章有三篇文章，其中二篇給出了詳細生詞表、難句翻譯和注釋，並設計了供閱讀後掌握主要內容的練習題和討論題，第三篇的目的是培養學習者的自學能力，因此只設計了討論題。
作者簡介
劉小梅，北京印刷學院教師，從事英語教學30年，主要研究方向是英語翻譯理論與實踐，有“奈達動態對等翻譯理論與嚴覆信達雅翻譯原則之比較研究”等數十篇學術文章發表。
目錄
Unit 1 An Introduction of Publishing / 1
Text A What is Publishing? / 1
New Words: / 3
Difficult Sentences: / 4
Exercises: / 5
Text B / The Beginning of Publishing - From Vellum Codex to Print Book / 6
New Words & Expressions: / 8
Difficult Sentences: / 9
Exercises: / 10
Text C / The American Publisher’s Series Goes to War, 1942-1946 / 11
Questions for Discussion: / 13
Unit 2 The Production Process / 14
Text A The Workflow from the Author to the Reader / 14
New Words and Expressions: / 16
Difficult Sentences: / 17
Exercises: / 18
Text B Organizational Issues / 19
New words: / 22
Difficult Sentences: / 22
Exercises: / 22
Text C Publishing Process in General / 23
Questions for Discussion: / 29
Unit 3 Sectors in the Anglophone Model / 30
Text A Sectors in the anglophone model / 30
New Words and Expressions: / 38
Difficult Sentences: / 39
Exercises: / 40
Text B PROFESSIONAL AND JOURNAL PUBLISHING / 41
New Words: / 43
Exercises: / 44
Text C EDUCATION PUBLISHING / 44
Questions for Discussion: / 47
Unit 4 Roles and Relations / 48
Text A The Role of a Publisher / 48
New Words: / 50
Difficult Sentences: / 50
Exercises: / 51
Text B THE EDITOR’S TASK / 52
New Words & Expressions: / 56
Difficult Sentences: / 56
Exercises: / 57
Text C AUTHOR-HOUSE RELATIONS / 58
Question for Discussion. / 60
Unit 5 Production / 61
Text A ARCHITECTURE OF THE BOOK / 61
New Words & Expression / 66
Difficult Sentences: / 68
Exercises: / 69
Text B Design / 70
New Words & Expressions: / 72
Difficult Sentences: / 73
Exercises: / 73
Text C Production / 74
Questions for Discussion: / 76
Contents
Unit 6 Budgeting a book / 77
Text A PRICING A BOOK / 77
New Words and Expressions / 79
Difficult Sentences: / 80
Exercises: / 81
Text B Planning and management in publishing - The business plan / 82
New Words & Expressions: / 83
Difficult Sentences: / 84
Exercises: / 84
Text C Management Style / 85
Questions for Discussion: / 87
Unit 7 The Supply Chain / 88
Text A The Supply Chain / 88
New Words and Expressions: / 91
Difficult Sentences: / 91
Exercises: / 92
Text B Digital distribution / 92
New Words: / 95
Difficult Sentences: / 95
Exercises: / 95
Text C Reinventing Book Printing: The New Supply Chain New tools are helping
publishers manage the supply chain more efficiently / 96
Questions for Discussion: / 98
Unit 8 Marketing / 99
Text A Marketing Tools / 99
New Words: / 102
Difficult Sentences: / 103
Exercises: / 104
Text B Digital marketing / 105
New words and Expressions: / 107
Difficult Sentences: / 108
Exercises: / 109
Text C Marketing Strategy / 110
Questions for Discussion: / 111
Unit 9 Digital Publishing / 113
Text A The Era of Digital Publishing / 113
New Words: / 115
Difficult Sentencs: / 116
Exercises: / 116
Text B E-Books / 117
New Words: / 119
Difficult Sentences: / 119
Exercises: / 120
Text C Digital publishing: How it will evolve in 2014 and beyond / 120
Questions for Discussion: / 122
Unit 10 Takeovers and mergers / 123
Text A Takeovers and mergers / 123
New Words and Phrases: / 125
Difficult Sentences: / 126
Exercises: / 127
Text B The Mechanics of Mergers / 127
New Words and & Expressions: / 129
Difficult Sentences: / 130
Exercises: / 131
Text C A Case Study of the Rise of Random House / 131
Questions for Discussion: / 134
