基本介紹
- 書名：出版歷史與文化簡明英語教程
- 作者：葉文芳
- ISBN：978-7-300-23480-9
- 定價：￥50.00
- 出版社：中國人民大學出版社
- 出版時間：2016-10-25
- 裝幀：平裝
- 開本：16
主要內容,作者簡介,章節目錄,
主要內容
該教材以文字與圖書的發展史及印刷技術的革新為主線，系統梳理人類出版史上出現過的文字、圖書形式、出版形態及其規模化發展的原因，以獨特的視角解析基督教的發展及文藝復興等歷史重大事件對圖書出版業的促進作用，分析統治階級對圖書、印刷及出版的態度及管制方式對出版業的影響與桎梏，揭示出社會變革、技術革新、文化繁榮與出版業發展之間的相互影響與相互促進作用。
作者簡介
葉文芳，北京印刷學院新聞出版學院，副教授。從事西方文學文化教學研究多年，曾出版教材專著多部，其中在我社出版的《西方出版貿易實務》今年獲“十二五”普通高等教育本科國家級規劃教材。
章節目錄
Part One Chinese Publishing History and Culture
Chapter 1 Book Publishing History in China
Section A Book Publishing in Ancient China
Section B Book Publishing in Modern and Contemporary China
Chapter 2 Rapid Development of Chinese Publishing Industry and Going Global Section A The Promotion and Strategies from the Government
Section B Approaches for Going Global of Publishing Houses
Part Two Publishing History of Western Countries
Chapter 3 General Considerations and Earliest Book Form in Europe
Section A General Considerations
Section B The Earliest Book Form in Europe
Chapter 4 Ancient Greco-Roman Publishing
Section A Alexandria Library
Section B The Destruction of the World’s Ancient Literature
Chapter 5 Books in Ancient Greek and Roman and the Early Christian Era
Section A Greek and Roman in Classical Antiquity
Section B Books in the Early Christian Era
Chapter 6 The Medieval Book and Book Trade
Section A The Medieval Book
Section B The Flourishing Book Trade: 1550—1800
Chapter 7 The Age of Early Printing in Europe
Section A Early Printing: 1450—1550
Section B Printing in Britain
Chapter 8 US Publishing (Colonial Times — Present)
Section A The Colonial Times to 1900: Beginnings
Section B US Publishing from 1900 to the End of the 20th Century: Going
Commercial
Part Three The Digitization and the Future of Book Publishing
Chapter 9 The Digitization of Book Publishing: A Case Study of Higher Education
Book Publishing
Section A The Crisis in Higher Education Books Publishing with the Emergence of
Digital Media
Section B Digitized Higher Education Books
Chapter 10 The Future of Book Publishing
Section A The Seven Technology Trends in Book Publishing
Section B Three Industry Goals in Book Publishing
Chapter 1 Book Publishing History in China
Section A Book Publishing in Ancient China
Section B Book Publishing in Modern and Contemporary China
Chapter 2 Rapid Development of Chinese Publishing Industry and Going Global Section A The Promotion and Strategies from the Government
Section B Approaches for Going Global of Publishing Houses
Part Two Publishing History of Western Countries
Chapter 3 General Considerations and Earliest Book Form in Europe
Section A General Considerations
Section B The Earliest Book Form in Europe
Chapter 4 Ancient Greco-Roman Publishing
Section A Alexandria Library
Section B The Destruction of the World’s Ancient Literature
Chapter 5 Books in Ancient Greek and Roman and the Early Christian Era
Section A Greek and Roman in Classical Antiquity
Section B Books in the Early Christian Era
Chapter 6 The Medieval Book and Book Trade
Section A The Medieval Book
Section B The Flourishing Book Trade: 1550—1800
Chapter 7 The Age of Early Printing in Europe
Section A Early Printing: 1450—1550
Section B Printing in Britain
Chapter 8 US Publishing (Colonial Times — Present)
Section A The Colonial Times to 1900: Beginnings
Section B US Publishing from 1900 to the End of the 20th Century: Going
Commercial
Part Three The Digitization and the Future of Book Publishing
Chapter 9 The Digitization of Book Publishing: A Case Study of Higher Education
Book Publishing
Section A The Crisis in Higher Education Books Publishing with the Emergence of
Digital Media
Section B Digitized Higher Education Books
Chapter 10 The Future of Book Publishing
Section A The Seven Technology Trends in Book Publishing
Section B Three Industry Goals in Book Publishing
