John Wiley & Sons Inc出版社在2007-1出版，作者是Rangan, V. Kasturi/ Quelch, John A./ Herrero, Gustavo/ Barton, Brooke/ Prahalad, C. K. (FRW)
基本介紹
- ISBN：9780787982164
- 頁數：433
- 定價：434.00元
- 裝幀：HRD
內容介紹
Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
