get rich with twitter: harness the power 英文原版

《get rich with twitter: harness the power 英文原版》是2010年McGraw-Hill出版的圖書，作者是Dennis L. Prince.

基本介紹

• 中文名：get rich with twitter: harness the power 英文原版
• 作者：Dennis L. Prince
• 出版社：McGraw-Hill
• ISBN：9780071638449

內容簡介

Master today’s most powerful marketing tool for instantcustomer engagement!Today’s customers have no patience for a long-winded marketingpitch. What they want is useful and engaging information—in 140characters or less. The most successful campaigns these days areshort, sweet, and right to the point.Get Rich with Twitter reveals the secrets of using the mostpopular and fastest-growing microblogging tool to reach customersmore effectively than ever before—at a fraction of the cost to you.Learn how to:Establish a solid foothold in the Twitterverse Build a following of loyal, active customersCraft engaging and effective messages (tweets)Monitor all Twitter activity concerning your business，Develop a sure-fire viral marketing campaign，You don’t need to do a big song and dance to get customersinterested in your product. Simply give them a tweet. They’ll hearyou loud and clear.

圖書目錄

Introduction

PART I Understanding Twitter

1 Welcome to the World of'Microblogging

2 Planning for Twitter in Your Business

PART 2 Establishing and Tweaking Your Twitter Presence

3 Joining Twitter and Getting Started

4 Building Your Best Tweet

5 Sending Messages

6 Searching and Following

7 Keeping the Tweet on Key

8 Hashing Out Hashtags

9 Networking with Twitter

10 Keeping Tabs on the Twitterverse

11 Twenty-Five Business Uses for Twitter

PART 3 Advancing the Twitter Touch

12 Applying Elements of Viral Marketing

13 A Closer Look at the Need for Engagement

14 Gaining Advantage from Twitter Advertising

　……

PART 4 Look,Listen,and learn:Twitter Success Stories

Conclesion:It's Your Turn to Tweet

Index

作者簡介

DENNIS L.PRINCE is among the top ten "Online Movers and Shakers" named by Vendio.com (formerly AuctionWatch.com). He has been featured in Entrepreneur and Access magazines and has appeared on CNBC, BBC Radio, and C/Net Radio. Prince is the author of numerous books including How to Sell Anything on eBay. . . and Make a Fortune! and How to Make Money with MySpace. He lives in Rocklin, CA.