《empowered: unleash your employees, energize your customers, and transform your business》是2010年9月McGraw-Hill出版的圖書，作者是Ted Schadler。
基本介紹
- 中文名：empowered: unleash your employees, energize your customers, and transform your business
- 作者：Ted Schadler
- 出版社：McGraw-Hill
- ISBN：9781422155639
內容簡介,圖書目錄,作者簡介,
內容簡介
Is Your Company EMPOWERED for Success?
You know it’s happening within your organization. Your people,armed with cheap, accessible technology, are connecting withcustomers and building innovative new solutions. But who are thesecreative problem-solvers? How can you be one? And just asimportant—how can you lead them?
We call them HEROes: highly empowered and resourceful operatives.Your company needs them because in the age of Twitter, iPhones,Facebook, YouTube, and an ever-evolving torrent of Web information,your customers now come to the table armed with more data andaccess than ever before, and in many cases, your company isovermatched.
In Empowered, Forrester’s Josh Bernoff—coauthor of the pioneeringbook Groundswell—and Ted Schadler explain how to transform yourcompany by unleashing the mighty force of these HEROes. Like JohnBernier and Ben Hedrington at Best Buy, who built an army of 2,500tweeting employees to reach out to customers online. Or RossInglis, who tapped into Internet computing resources to open anentirely new customer channel for Thomson Reuters. Or John Stadick,who equipped 600 sales staff with iPhones and boosted profits athis construction rental company.
The truth is, one in three of your information workers already useeasily accessible technologies that your company does not sanction.Empowered gives you a pre*ion for embracing this covertinnovation. At the heart of a HERO-powered business is a new pactbetween these critical employees, company managers, and the ITdepartment: HEROes build new solutions to meet customer needs,management sets clear rules while encouraging more experimentation,and IT expands its role to both support and secure thesesolutions.
Fueled by data from Forrester Research, Empowered is packed withthe business tools and information necessary to move yourorganization several steps ahead of the competition:
圖書目錄
PART 1. Understanding Insurgency
PART 2. Managing Workplace Insurgents
PART 3. Managing Marketplace Insurgents
PART 4. Insurgent Leadership
作者簡介
JOSH BERNOFF is the coauthor of the Business Week bestseller Groundswell, the “best book ever written on marketing and media” (Advertising Age). He is senior vice president, idea development, at Forrester Research.
TED SCHADLER is a vice president and principal analyst in Forrester’s IT Research Group. His work over thirteen years at Forrester has focused on disruptive technologies and how senior decision-makers should harness them.
