《What the Dog Saw》是2009年10月20日Little, Brown and Company出版的圖書，作者是[加拿大] 馬爾科姆·格拉德威爾。
基本介紹
- 中文名：What the Dog Saw
- 作者：[加拿大] 馬爾科姆·格拉德威爾
- 出版社：Little, Brown and Company
- 出版時間：2009年10月20日
- 頁數：432 頁
- 定價：27.99 美元
- 裝幀：Hardcover
- ISBN：9780316075848
- 副標題：And Other Adventures
內容簡介,作者簡介,
內容簡介
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period.
Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.
"Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head."What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
作者簡介
【加】馬爾科姆•格拉德威爾（Malcolm Gladwell）被《快公司》譽為“21世紀的彼得•德魯克”，曾是《華盛頓郵報》商務科學專欄作家，目前是《紐約客》雜誌專職作家。2005年被《時代》周刊評為全球最有影響力的100位人物之一。他的代表作品《引爆點》、《異類》、《眨眼之間》均創造了書市神話。《紐約時報》更是把格拉德威爾對社會思潮的影響稱為“格拉德威爾效應”（Gladwell Effect）。
馬爾科姆出生於英格蘭，是牙買加人的後裔。他在加拿大長大，現居紐約市。
